Last month, we had some fantastic content on NATSO's blog...
In September, Darren Schulte shared two posts in his blog series, Darren’s Great Ideas! for Independent Operators! The biweekly column provides digestible retail tips by Darren, NATSO’s vice president of membership. Darren discussed:
5 Tools to Know Your Truckstop Customer: In this month’s first blog post, Darren explores the need to really know your customer. Read the blog post to learn three ways to gather this important intelligence.
Take Flight with a Merchandising and Marketing Checklist: In his second blog post of the month, Darren recommends creating a merchandising and marketing checklist to follow every day as part of your basic walk through process of your location. Read the blog post here and download the Sample Merchandising and Marketing Checklist as a starting point to create your own checklist here.
Read September’s posts and join the conversation! Darren will respond to comments and take requests for future articles in the comments sections.
Darren also writes regularly on timely subjects. Last month he explored the need to fully understand your customers' experience in Create an Excellent Customer Experience at Your Truckstop.
Tiffany Wlazlowski kept us up-to-date on the fight against tolls with Politicians Speak Out Against Va. I-95 Tolling Plan.
Holly Alfano was inspired to share this video on the single, most effective way to capture a politician's attention — a brief, thoughtful letter.
Thought Leader Blog Post
This month we had our three guest blog posts from NATSO Chairman’s Circle member Thought Leaders.
$300 Discount for Biodiesel RIN Seminar in Chicago; NATSO Leaders to Discuss RINs Value in Supply Chain at “Can’t Miss” Session: Jon Scharingson of Renewable Energy Group explains what RINs are and offers NATSO members a discount code to attend a two-day in-depth workshop on them in this blog post.
What Does the Future Hold for Workers Compensation Experience Modification Factors?: A new guest writer, Nate Oland of Federated Insurance, provides information on the workers compensation experience modification factor increase due in 2013. Learn more in hisblog post here.
Mobile Payments – A Glimpse into the Future of Commerce: Guest post contributor Parker Burke of Gilbarco Veeder-Root says, “While the technology behind mobile payments continues to evolve, it has become clear that this new technology will impact commerce in ways not seen since the proliferation of credit cards.” Read his full post here.
And lastly, Tiffany also shared with us the best stories of NATSO News Weekly, NATSO's weekly e-newsletter.
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