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In November on NATSO's Blog

In November, we had some fantastic content on NATSO's blog...

In November, Schulte discussed:

Plan Now for Your Winter Sales Drive: In this month’s first blog post, Schulte encourages readers to evaluate their customer and product mix for winter sales. Read the blog post to learn four areas you should focus on to strategically prepare for the change in season.

Growing Customer Counts through Existing Methods: In his second post of the month, Schulte recommends growing your daily customer counts using a service many NATSO members already use, NATSO Check-Link™. Read the blog post to learn six simple steps to ensure that Check-Link™ is adding to your operation's value proposition as well as increasing customer counts.

One-A-Day Truckstop Marketing: In his last Great Ideas! series post, Schulte encourages readers to perform one simple marketing item a day. Read his blog post to learn some of his suggestions for daily activities. 

NATSO Truckstop Operator Guest Post
Every year at The NATSO Show, attendees gather at the Great Ideas! for Independent Operators Workshop to connect with their peers to share their best ideas. Attendees bring their next great idea to fruition and help others do the same. This idea sharing shouldn’t happen just once a year. To help extend the idea sharing year-round, we'll periodically share great ideas directly from NATSO members on the blog. This month NATSO member Chris Sanders of London Auto Truck Center offered his great ideas. Read his post of great ideas here. If you'd like to be a great idea contributor, please contact Amy Toner at

Thanksgiving-2068414IA.jpgThis month we paused to appreciate our members for whom we are deeply thankful in NATSO Thanks You.




We also celebrated our 100th blog post in 100th Post of News, Education, Data & Analysis for Truckstop & Travel Plazas.


This month we had two guest blog posts from NATSO member Thought Leaders.

Top 20 ADA Compliance Issues Seen in Truckstops and Travel Plazas: We introduced a new blog series to help NATSO members make good business decisions in November. For the series, guest post contributor Brad Gaskins of The McIntosh Group will write monthly on the top 20 Americans with Disabilities Act (ADA) issues seen in truckstops and travel plazas. Read Gaskins' introduction to the series here.

Quick Resources When a Truck Driver Asks About Biodiesel: Jon Scharingson of Renewable Energy Group offered some industry resources you can share with your customers on why you’ve made the choice to offer biodiesel blends. Read his full post here.


Schulte also writes regularly on timely subjects. Last month he explored the impact of driverless cars on your business in Driverless Cars and Trucks of the Future.



The NATSO Show is top of mind in the NATSO office these days and we had a lot of show news to share. Amy Toner gave a sneak peak of the conference brochure, shared 5 Reasons Not to Miss The NATSO Show and made sure readers knew The November issue of The NATSO Show magazine was out.

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About the Author

Amy Toner

Amy Toner

Toner markets NATSO products, services and meetings. She is the content editor of NATSO's core websites, Stop Watch magazine and Highway Business Matters biweekly articles. In addition, she provides creative services across all departments. Toner joined NATSO in 2006. Prior to joining the association, she served as director of membership services at an association for ambulatory surgery centers. Toner lives in Washington, D.C., with her husband and son.

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