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How to Use the Content in the Biz Brief

Posted in: Industry Trends & News


Biz Brief is the latest tool in the foundation’s arsenal of programs and products aimed at strengthening travel plazas’ ability to meet the needs of the traveling public through improved operational performance and business planning.

Delivered daily via email, Biz Brief is specifically designed to deliver daily business intelligence for the truckstop and travel plaza community of owners and operators.

How can you best use the features that are provided each day in the Biz Brief? Here are my tips for what to watch for to make the most of the newsletter's business intelligence:

  • Watch for trends developing in certain areas as you read articles of similar topics:
    • Are more of your customers moving to alternative fuels over time?
    • Should you expect traffic increases based on the economic indicators that you are seeing?
    • Based on specific rail and port information, might you foresee a change in freight movements and traffic patterns?
    • Are you seeing legislative actions in other states around the country that might suggest coming legislation in your own area?
  • Watch for news that can provide competitive advantage:
    • Are there refinery or pipeline developments that could affect supply dynamics in your area?
    • Are interstate developments or changes occurring several states away that might make your site more appealing to traffic?
    • Is a trucking company closing a terminal 100 miles from you?
  • Watch for stories that you can convert into business tools:
    • Is there new shop equipment or information technology available that can increase your team’s productivity?
    • Does information regarding changing driver demographics suggest a new service or product that you might offer?
  • Watch for articles that can change the way you think:
    • Are there business leadership techniques that might aid your effectiveness?
    • Should my strategic goals changes given changing marketplace dynamics?
    • How can I benchmark from some of the best of businesses’ leaders?

Remember — success is most often found by continually seeking ways whereby your work will be helpful to more and more people.  That is the goal of Biz Brief.

Photo Credit: NATSO, The NATSO Show 2005

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About the Author

Roger Cole

Roger Cole

Roger Cole serves as edior of the NATSO Foundation's Biz Brief. The Biz Brief is a daily e-newsletter created to provide readers with business intelligence tailored specifically for truckstop and travel plaza owners and operators. Cole shifts through hundreds of news sources daily, selects the most relevant and timely news and then editorially distills it into a must-read briefing.