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Hot Coffee Research

Posted in: Truckstop Business, Marketing & Retail

Throughout the month of August S&D Coffee & Tea shared research on iced coffee:

#1: Who Drinks Hot Coffee?
United States is the largest coffee market in the world with 110 million adult Americans consuming brewed coffee. This equates to 46% of Americans drinking brewed coffee each day. Read Who Drinks Hot Coffee?

#2: Where Is Hot Coffee Consumed?
Both the Northeast and South regions are heavy coffee consumers, with approximately 30% of the servings share each. The Central and West regions hold about 20% market share each. Read Where Is Hot Coffee Consumed?

#3: Why Is Hot Coffee Consumed?
Top consumer need states, what motivates consumers to purchase, include personal loyalty, price sensitivity and as a treat. Of these top three, price was the only one to grow in importance from 2012 to 2013. Read Why Is Hot Coffee Consumed?

#4: Hot Coffee Trends & Attitudes
Coffee consumers are surprisingly aware of the roast level of the coffee they drink: light 11%, medium 61% and dark 18% with only 11% not being sure . Read Hot Coffee Trends & Attitudes.

 

Want to learn more about the innovative beverage solutions that S&D Coffee & Tea offers today? Request a representative from S&D Coffee & Tea contact you by completing this form. You can also contact S&D at 800-933-2210 or visit us online at www.sdcoffeetea.com

 

/// S&D Coffee & Tea, in continuous operation since 1927, serves over 90,000 customers through national distribution and direct store delivery. S&D has been distinguished for supplier excellence by many of the largest retailers and consumers of coffee and iced tea, including McDonald’s and the U.S. Military. In 2009, S&D added a state-of-the-art Liquid Extracts Division, which extracts the flavors of coffee, tea and botanicals for use in iced coffee, shakes, ice cream and frozen desserts, energy drinks and other packaged and dispensed products. Operators can learn more about the innovative beverage solutions that S&D Coffee & Tea offers by visiting the company website at www.sdcoffeetea.com or by contacting Jim Edmonson at edmonsonj@sndcoffee.com.

The opinions and advice given by guest post contributors are not necessarily those of NATSO Inc. The posts should not be considered legal advice. Qualified professionals should be sought regarding advice and questions specific to your circumstances.

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About the Author

John Buckner

John Buckner

John Buckner joined S&D Coffee & Tea in 2009, after a 20-year career in sales and marketing for several Fortune 500 companies. He has a track record of generating profitable growth by building brands, successfully launching new products and gaining distribution.

His team is responsible for beverage strategies, new product development, customer-centered marketing, market research, merchandising, trade shows, media planning and advertising.

Buckner holds a master’s degree from the University of Virginia, and an executive MBA from Queens University’s McColl School of Business in Charlotte, N.C.