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Getting Started with an Online Presence for Your Truckstop

Posted in: Truckstop Business, Marketing & Retail, Technology

As NATSO’s information technology director, one of the most frequently asked questions that trickles back to me is how to market your truckstop online effectively. The two most important places to start in managing your online presence are Yelp and Google, as they power the business listings on your customer's phone. 

The directions here will tell you how to claim your business on Yelp. You'll want to do that so that you can revise your location's profile, including your hours, and respond to customer comments.

Here is a thorough resource from Google on how to manage the information that will help your customers find your truckstop via Google.

Companies will sometimes have listings on other sites, such as Facebook, Foursquare and TripAdvisor. How beneficial this will be for your business typically depends on how many of your customers use the sites so you will want to check in your area to see what is most popular with your customers before devoting time at these other sites. 

While you want to have an online presence, you don’t want to spread yourself too thin and have more presences than you can actively manage/respond to customer feedback.

Other NATSO resources on social media:

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About the Author

Taryn Brice-Rowland

Taryn Brice-Rowland

Taryn Brice-Rowland supports the objectives of all NATSO departments by collecting, organizing and sharing data and information, and by managing data and information systems and technologies.