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Gallup to Share Research During The NATSO Show 2016 That Shows Millennials Have Wants and Needs Similar to Other Generations

Posted in: Truckstop Business, The NATSO Show, Human Resources, Leadership & Strategy


For two and a half days, the industry gathers to find knowledge, solutions and connections at The NATSO Show. Just like The NATSO Show, The NATSO Show Magazine is your source for improving your travel plaza business operations. Unlike The NATSO Show it is year-round. 

Gallup to Share Research During The NATSO Show 2016 That Shows Millennials Have Wants and Needs Similar to Other Generations

There are a lot of myths circulating about millennials in the workforce, and business owners are often left wondering how and if they should engage the millennial generation. 

“Business owners want to know,‘Do millennials work as hard? Do they stay attached to jobs and organizations for longer periods of time or not?’What our data shows is that millennials don’t look that different from other generations,” said Nate Dvorak, a consultant at Gallup. 

During The NATSO Show 2016 in Lake Buena Vista, Florida, Dvorak will share the organization’s latest research that is based on feedback from 25 million employees over the past five years to give truckstop and travel plaza operators insight into this crucial employee base.

“We study people in the workplace and what is important to them,” Dvorak said, adding that for millennials, the opportunity for advancement or to learn and grow is a top priority. “It isn’t surprising that people in their 20s and 30s are looking for a challenge and to grow and develop and move up in the organization.” 

Overall, Dvorak said many of the things that matter to millennials apply to older generations as well.

During his keynote address, Dvorak will dig deeper into the true attributes of millennials, what matters to them, how to recruit them and how employers can engage them in the workplace. He will also outline the distinct differences that exist between millennials and older workers and share real-life examples to help employers navigate those differences. 

Millennials currently make up about 38 percent of the U.S. workforce, and the U.S. Bureau of Labor Statistics estimates that will grow to 50 percent in the next five years, which means employers must tap into millennials’ talent, Dvorak said. 

// Dvorak will expand on these insights and more during his keynote address on Wednesday, Feb. 24, 2016 at 8:00 a.m. at The NATSO Show. Learn more and register for the conference at

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About the Author

Amy Toner

Amy Toner

Toner markets NATSO products, services and meetings. She is the content editor of NATSO's core websites, Stop Watch magazine and Highway Business Matters biweekly articles. In addition, she provides creative services across all departments. Toner joined NATSO in 2006. Prior to joining the association, she served as director of membership services at an association for ambulatory surgery centers. Toner lives in Washington, D.C., with her husband and son.

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