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Four Great Ideas from The NATSO Show

Posted in: Great Ideas, Truckstop Business, The NATSO Show


For two and a half days, the industry gathers to find knowledge, solutions and connections at The NATSO Show. Just like The NATSO Show, The NATSO Show Magazine is your source for improving your travel plaza business operations. Unlike The NATSO Show it is year-round. 

Four Great Ideas from The NATSO Show

During the Great Ideas! Session for Independent Operators at The NATSO Show, truckstop and travel plaza owners and managers came together to discuss the successful things they are doing. 


Here are four great ideas operators shared with their peers:

Investing in Grab-and-Go: Don Quinn of Sapp Bros., said the company’s locations are developing their grab-and-go and has added healthy items, such as hard-boiled eggs. The grab-and-go now accounts for about $30,000 a month in sales.

Improving Online Marketing: Chris Heinz of Coffee Cup Fuel Stops, is working with LocalVox to boost his online marketing presence. He is having schema codes put up on the website so the company shows up in certain places online. The company is also tracking online reviews from sites, such as Yelp. 

Trying New Products: Brian Couch of Donna’s Travel Plaza said the company has been trying new products and has great luck selling chicken gizzards and now goes through 200 to 300 pounds a week.

Learning from Abroad: Tom Heinz of Coffee Cup Fuel Stops said that he has gotten several great ideas from checking out what his peers are doing abroad. During the most recent NATSO Study Tour in Chile, Heinz noticed that the locations abroad had more seating and had four different coffee offerings. They promoted their food heavily and on on-road signage, the food sign is on top—making it the most prominent—and the oil sign is on the bottom.

Learn more about The NATSO Show here.

Photo Credit: Chuck Fazio/NATSO

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About the Author

Amy Toner

Amy Toner

Toner markets NATSO products, services and meetings. She is the content editor of NATSO's core websites, Stop Watch magazine and Highway Business Matters biweekly articles. In addition, she provides creative services across all departments. Toner joined NATSO in 2006. Prior to joining the association, she served as director of membership services at an association for ambulatory surgery centers. Toner lives in Washington, D.C., with her husband and son.

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