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Five Remarkable Keynote Presentations at The NATSO Show 2016

Posted in: Truckstop Business, Leadership & Strategy

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For two and a half days, the industry gathers to find knowledge, solutions and connections at The NATSO Show. Just like The NATSO Show, The NATSO Show Magazine is your source for improving your travel plaza business operations. Unlike The NATSO Show it is year-round. 

Five Remarkable Keynote Presentations at The NATSO Show 2016 

Preparing for the future means focusing on innovation, uncovering industry trends, and building a known and reliable brand. This year at The NATSO Show, key industry leaders who are proven trendsetters in their fields addressed these themes while sharing insights to help truckstop and travel plaza operators improve their operations.

Did you catch the Live from The NATSO Show quick takes on each keynote? Read all five at the links below.

Entrepreneurial Leader Bill Taylor Shares Insight on Success
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Entrepreneur, co-founder of Fast Company magazine and best selling author Bill Taylor has spent years researching success for his latest book, Be the Only: Thriving in a World Where Best Isn’t Good Enough, and he has found that not only are business owners facing increasing competition, that competition is more competent than ever. To set themselves apart, entrepreneurs have to be willing to find and focus on their unique attributes, take risks and look for new ways to meet customers’ needs to find success. Read Entrepreneurial Leader Bill Taylor Shares Insight on Success here.

Top Economists Share Outlook for Year Ahead
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The driver shortage, an increasing global supply of oil and fluctuating manufacturing levels will continue to heavily influence motor carrier costs in coming years, Bob Costello, chief economist at the American Trucking Associations, and Kyle Isakower, vice president for regulatory and economic policy at the American Petroleum Institute, told attendees of The NATSO Show 2016. Read Top Economists Share Outlook for Year Ahead here.

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NATSO will continue to fight tolling and rest area commercialization throughout 2016 and also will devote more resources to labor issues that affect its members, NATSO staff and members said during an Advocacy Town Hall at The NATSO Show 2016. Panelists also called on members to join the grassroots efforts to protect their businesses. Read NATSO Outlines Advocacy Agenda for 2016 here.

EMV Shift: The Good, The Bad and The Ugly
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Complying with the EMV shift—the move to align credit and debit cards in the United States with proprietary chip technology—is extremely complex and expensive for merchants, and does not do enough to protect retailers from frees and risks associated with fraud, Mallory Duncan, vice president and general counsel at the National Retail Federation, told attendees of The NATSO Show 2016. Read EMV Shift: The Good, The Bad and The Ugly here.

Employee Engagement Helps Businesses Retain Millennials
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Millennials are a crucial and growing part of the workforce, and engaging them is the key to their long-term success, which benefits employees and employers alike. Millennials currently make up about 38 percent of the U.S. workforce, and the U.S. Bureau of Labor Statistics estimates that will grow to 50 percent in the next five years, which means employers can’t afford not to attract and retain 19 to 36-year-olds. Read Employee Engagement Helps Businesses Retain Millennials here.

Photos Credit: Chuck Fazio/NATSO

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About the Author

Amy Toner

Amy Toner

Toner markets NATSO products, services and meetings. She is the content editor of NATSO's core websites, Stop Watch magazine and Highway Business Matters biweekly articles. In addition, she provides creative services across all departments. Toner joined NATSO in 2006. Prior to joining the association, she served as director of membership services at an association for ambulatory surgery centers. Toner lives in Washington, D.C., with her husband and son.

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