Related Content

Browse by Category

Browse by Date

Most Active

Newest Posts

Eatonton Travel Center Appeals to Multiple Customer Types

Posted in: Truckstop Travels

Editor's note: Darren Schulte, NATSO vice president of membership, frequently visits NATSO members to review their locations and offers impactful merchandising and operations improvements. Contact Schulte at or (915) 526-5820 to learn more about the costs and details of this service.

Eatonton Travel Center-HeavyTruckLocationSignageJI.jpg

Shaker Sangam, owner of Eatonton Travel Center in Eatonton, Georgia, really understands who his customers are and has carefully crafted his product mix to meet their needs. Eatonton isn’t a typical travel center in that it isn’t located along the interstate, and the offerings reflect the multiple types of customers who shop there. 

Eatonton Travel Center-Bldg-FuelIslands-AMBESTsignageJI.jpg

Locals are a prime customer base for Sangam, and he has embraced them along with the traditional travel center customers. 

Eatonton Travel Center-LaundromatSignageJI.jpg

There is a full-service laundromat that is particularly appealing for locals. Sangam also offers U-Haul rentals.

Eatonton Travel Center-KickYo'AssHot!SauceJI.jpg

Eatonton Travel Center, which is an AMBEST location, has a fun selection of products and a nice assortment of wines. 

Eatonton Travel Center-WineJI.jpg

Food is always an important part of a travel center, and Sangam has tapped into the local flavors with his offerings.  

Eatonton Travel Center-Grab-N-Go ItemsJI.jpg

There are Southern favorites, including fried chicken and several types of boiled peanuts. 

Eatonton Travel Center-BoiledPeanutsJI.jpg

Sangam is very, very focused on the local types of food, which is a great way to serve locals while also offering professional drivers and travelers some local flair.

The whole location has a fresh feel and quality signage that helps customers move through the store.  

Eatonton Travel Center-Stuckey'sBrightSignageJI.jpg

Eatonton Travel Center-Bldg-LocationSignJI.jpg

Eatonton Travel Center-CoffeeArea-Slushies-EyeCatchingSignageJI.jpg

/// Did you know most weeks can find Darren Schulte, NATSO's Vice President of Memebrship, visiting a NATSO member truckstop location, spending three to four days, using his merchandising and operations expertise to help them grow their business? Learn about NATSO’s Profitable Retail Review program here.


Photos Credit: Darren Schulte/NATSO

Subscribe to Updates

About the Author

Darren Schulte

Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators.

Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising, most recently as the Vice President for Retail Merchandising for TSC Global/Barjan LLC. Prior to his time with TSC Global/Barjan LLC, Schulte also worked for Petro Stopping Centers and Love’s Travel Stops and Country Stores.