Editor's note: Darren Schulte, NATSO vice president of membership, frequently visits NATSO members to review their locations and offers impactful merchandising and operations improvements. Contact Schulte at dschulte@natso.com or (915) 526-5820 to learn more about the costs and details of this service.
With all of the cars and heavy-duty trucks coming and going at a truckstop or travel plaza, it is important drivers know where to go. Jubitz Travel Center in Portland, Oregon, has done a fantastic job with its directional signage, which provides customers with important information, improves the customer experience and increases safety.
Jubitz is located off I-5 at Exit 307, and I liked the signage that kept the Interstate theme going, directing customers to different areas within the location.
The location has 15-minute parking for trucks that don’t fuel. That has been really successful.
Whether customers are stopping in for the first time and unfamiliar with their surroundings or they’ve been there dozens of times, signage helps get them to their destination. Jubitz understands this and it shows.
We’ve written quite a bit about the benefit of signage. Take a look at how Guthrie Travel Center is using graphics to get customers’ attention. Check out how Coffee Cup Fuel Stop in Summit is using signage to draw customers in and help them find what they’re looking for. Get more tips on signage best practices here.
/// Did you know most weeks can find Darren Schulte, NATSO's Vice President of Membership, visiting a NATSO member truckstop location, spending three to four days, using his merchandising and operations expertise to help them grow their business? Learn about NATSO’s Profitable Retail Review program here.
Photos Credit: Darren Schulte/NATSO
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