Related Content

Browse by Category

Browse by Date

Most Active

Newest Posts

Coffee Holiday Promotions

Posted in: Truckstop Business, Marketing & Retail

Throughout the month of October S&D Coffee & Tea shared coffee holiday promotional ideas:

#1: Products
Help your customers celebrate the holidays with new flavors of existing products and exclusive holiday-only offerings. Popular holiday beverage flavors include eggnog, peppermint, pumpkin spice, sugar cookie and gingerbread. Read Products.

#2: Giving Season
Consider partnering with a well-known charity close to your own heart, perhaps offering a percent of all hot beverage sales donated to United Way, Red Cross or the American Heart Association. Read Giving Season.

#3: Customer Appreciation
A great idea for holiday customer appreciation could be a “Thank You Thursday” promotion, either during just November or throughout the extended season. Read Customer Appreciation.

#4: New for New Year
Around the New Year is a natural association for consumers to make a change, so they are often more willing to try something different. Read New for New Year.


Want to learn more about the innovative beverage solutions that S&D Coffee & Tea offers today? Request a representative from S&D Coffee & Tea contact you by completing this form. You can also contact S&D at 800-933-2210 or visit us online at


/// S&D Coffee & Tea, in continuous operation since 1927, serves over 90,000 customers through national distribution and direct store delivery. S&D has been distinguished for supplier excellence by many of the largest retailers and consumers of coffee and iced tea, including McDonald’s and the U.S. Military. In 2009, S&D added a state-of-the-art Liquid Extracts Division, which extracts the flavors of coffee, tea and botanicals for use in iced coffee, shakes, ice cream and frozen desserts, energy drinks and other packaged and dispensed products. Operators can learn more about the innovative beverage solutions that S&D Coffee & Tea offers by visiting the company website at or by contacting Jim Edmonson at

The opinions and advice given by guest post contributors are not necessarily those of NATSO Inc. The posts should not be considered legal advice. Qualified professionals should be sought regarding advice and questions specific to your circumstances.

Subscribe to Updates

About the Author

John Buckner

John Buckner

John Buckner joined S&D Coffee & Tea in 2009, after a 20-year career in sales and marketing for several Fortune 500 companies. He has a track record of generating profitable growth by building brands, successfully launching new products and gaining distribution.

His team is responsible for beverage strategies, new product development, customer-centered marketing, market research, merchandising, trade shows, media planning and advertising.

Buckner holds a master’s degree from the University of Virginia, and an executive MBA from Queens University’s McColl School of Business in Charlotte, N.C.