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NATSO Blog: Truckstop Travels

First Page of 10 Last Show per page, 93 total

Appealing to Four-Wheelers at Orchard Creek

Posted in: Marketing & Retail, Truckstop Travels

At the Orchard Creek convenience store in Raphine, Virginia, shoppers can pick up handbags, candles and home décor in addition to the items travelers often need, and the location has positioned itself as a destination stop for unique items.

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Truckstop Travels: Embracing the Local Flair at Frog City

Posted in: Truckstop Travels

For many of our independent travel plaza members, there is an untapped opportunity to capitalize on specific sights, sounds and flavors distinct to their community. Doing just that, Frog City Travel Plaza in Rayne, Louisiana, has capitalized on its connection with frogs, drawing on the local flair of the community they operate in to create a memorable brand and draw in travelers as well as locals.

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Silver’s Travel Center Hits the Mark with a Re-Branding

Posted in: Marketing & Retail, Operations, Truckstop Travels

When Silver’s Travel Center rebranded its c-store location by franchising with On The Run by Circle K, it brought a new atmosphere to the store and led to a 15 percent increase in sales.

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Truckstop Travels: Liberty Petroleum Focuses on the Details

Posted in: Truckstop Business, Truckstop Travels

Gerald Danniel, chief operating officer of Liberty Petroleum Distributors, has an eye for detail, and that level of attention shines through at the company’s many locations.

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Truckstops Travels: Eddie’s Travel Center Uses Promotions to Boost Sales and Engage Customers

Posted in: Truckstop Business, Truckstop Travels

Eddie’s Travel Center in Mascoutah, Illinois, has taken promotions to a new level. They do a phenomenal job of promoting products through their day-to-day marketing and also take advantage of seasonal opportunities. Even better, they’re focused on marketing the same message throughout the location. They start their promotions on the outside of the location and carry it through to the inside.

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Truckstop Travels: Service Stands Out at Coffee Cup Fuel Stops

Posted in: Truckstop Business, Truckstop Travels

When you walk through the front door of the Coffee Cup Fuel Stop location in Vermillion, South Dakota, what strikes you is the customer service. As soon as you enter, you can feel how they have taken ordinary and made it extraordinary.

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Truckstop Travels: Seeing Service in Action During the Louisiana Floods

Posted in: Truckstop Travels

The prolonged rainfall and resulting flooding in Louisiana in August was absolutely devastating. During a recent visit there in August, I saw so many truckstop and travel plaza operators doing everything they could to remain open during the disaster to serve their customers. We also talked with members who had to close due to the floods but were hard at work in hopes of re-opening as soon as possible. Our industry keeps people and products moving, and that can be even more important as people are leaving devastated areas or working to bring in relief supplies.

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Truckstop Travels: Clearwater Petro Speaks to All the Senses

Posted in: Truckstop Business, Marketing & Retail, Truckstop Travels

Wendy Johnson, vice president of operations for Clearwater Travel Plaza, and her team operate one fantastic travel center! The independent Petro franchise location, which is located northwest of Minneapolis and is owned by Joel Nelson, is filled with the traditional travel center amenities and products. Even better, this location also indulges all the senses. Your ears, your eyes and your sense of smell are treated to a smorgasbord of delights. My favorites are the hand-crafted sandwiches, the amazingly tasty homemade breads of many fanciful flavors and the exceptional bakery products.

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From Oysters to Truckstops: A Conversation with James Bloodworth, General Manager of Acme Truck Stop

Posted in: Truckstop Business, Marketing & Retail, Truckstop Travels

During the NATSO Show I had the opportunity to talk with James Bloodworth, general manager of Acme Truck Stop in Orlando, FL, about what inspires him in his work as a general manager.

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White's 2.0: Destination Station

Posted in: Great Ideas, Truckstop Business, Truckstop Travels

The Berkstresser's recently completed their second remodel of White's Travel Center and this one is somehow more impressive than the first. Under the Berkstresser's direction, White's evolved into a true family establishment and a home away from home for many. The latest incarnation, White's 2.0 as I call it, not only strengthens that sense of home, but also provides the opportunity to bring a little bit of your travels home thanks to some retail innovation, which I was fortunate enough to witness at their Grand Opening celebration for their expansion -- aptly named Destination Station.

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First Page of 10 Last Show per page, 93 total

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