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NATSO Blog: Truckstop Travels

First Page of 9 Last Show per page, 88 total

Simmons Travel Center Finds Success Focusing on its Customer and Product Mix

Posted in: Truckstop Travels

Simmons Travel Center is a good looking operation that does all sorts of things well. One area where they really excel is mixing truck and four-wheel traffic. They have focused on understanding each of the two customer groups and have found several ways to mix them successfully in one operation.

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Get Drawn in at Sheetz

Posted in: Truckstop Travels

Have you walked into a department store and noticed how some retailers are creating a store within a store? Macy’s added a pop-up Etsy shop within its flagship Herald Square location in New York City, Meijer added a Skechers shoes concept shop to its location in Grand Rapids, Michigan, and J.C. Penny has added mini Sephora stores inside its locations. The idea is it creates a destination and makes people venture into different areas of the store.

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Fill Up on Southern Hospitality at St. Rose Travel Center

Posted in: Truckstop Travels

While roaming around St. Rose Travel Center, there is a good chance you’ll run into Miss Pat, which tells you everything you need to know about the Southern hospitality that you’ll find at this location in St. Rose, Louisiana. The minute you walk in the door you get a wonderful warm feeling. They greet customers with a smile and they know most of their people by name. Whether you’re a repeat visitor or stopping in for the first time, you feel welcome.

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TimeMaxx Meets Families’ Needs

Posted in: Truckstop Travels

At TimeMaxx in Baytown, Texas, travelers with children will feel at home. The location is clean and well-lit and has a great mix of products and food that appeal to families as well as solo travelers.

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Spreading the Message at Littlefield Express Travel Center

Posted in: Truckstop Travels

We’ve talked before about how critical signage in to attract customers, and Littlefield Express in Ft. Smith, Arkansas, is a perfect example of just how powerful signage can be—both inside and out. The location has mastered messaging with its outside signage setting the stage for what customers can expect and drawing them inside. Most importantly, it fulfills the promise once customers walk through the door.

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Appealing to Four-Wheelers at Orchard Creek

Posted in: Marketing & Retail, Truckstop Travels

At the Orchard Creek convenience store in Raphine, Virginia, shoppers can pick up handbags, candles and home décor in addition to the items travelers often need, and the location has positioned itself as a destination stop for unique items.

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Truckstop Travels: Embracing the Local Flair at Frog City

Posted in: Truckstop Travels

For many of our independent travel plaza members, there is an untapped opportunity to capitalize on specific sights, sounds and flavors distinct to their community. Doing just that, Frog City Travel Plaza in Rayne, Louisiana, has capitalized on its connection with frogs, drawing on the local flair of the community they operate in to create a memorable brand and draw in travelers as well as locals.

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Silver’s Travel Center Hits the Mark with a Re-Branding

Posted in: Marketing & Retail, Operations, Truckstop Travels

When Silver’s Travel Center rebranded its c-store location by franchising with On The Run by Circle K, it brought a new atmosphere to the store and led to a 15 percent increase in sales.

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Truckstop Travels: Liberty Petroleum Focuses on the Details

Posted in: Truckstop Business, Truckstop Travels

Gerald Danniel, chief operating officer of Liberty Petroleum Distributors, has an eye for detail, and that level of attention shines through at the company’s many locations.

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Truckstops Travels: Eddie’s Travel Center Uses Promotions to Boost Sales and Engage Customers

Posted in: Truckstop Business, Truckstop Travels

Eddie’s Travel Center in Mascoutah, Illinois, has taken promotions to a new level. They do a phenomenal job of promoting products through their day-to-day marketing and also take advantage of seasonal opportunities. Even better, they’re focused on marketing the same message throughout the location. They start their promotions on the outside of the location and carry it through to the inside.

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