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NATSO Blog: Truckstop Merchandising Video

NATSO Best Practices in Truckstop Merchandising: Redundant Merchandise

Posted in: Truckstop Business, Marketing & Retail, Truckstop Merchandising Video

Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising.

Today he talks about redundant merchandise using the example of flashlights.

Watch the video and then go look at your flashlight section. Do you have too many flashlights? Email me and let me know what you find!

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NATSO Best Practices in Truckstop Merchandising: Sets [Video]

Posted in: Truckstop Business, Marketing & Retail, Truckstop Merchandising Video

Welcome to a brand new video in the Best Practices in Truckstop Merchandising blog series!

Every other Thursday, I share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. Merchandising consists of how you organize the product in your store both physically and financially. With nearly three decades of experience in truckstop and travel plaza operations and merchandising, Schulte is a truckstop merchandising expert.

In today’s video, Schulte walks listeners through which sets should be reduced to make room for bigger sets of other products that drive sales.

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NATSO Best Practices in Truckstop Merchandising: SKU Reduction [Video]

Posted in: Truckstop Business, Marketing & Retail, Truckstop Merchandising Video

Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising.

In today’s video, Schulte walks listeners through best practices in SKU reduction.

He encourages operators with limited space to count the number of SKUs of a particular product type. For example, during the video he counts the number of orange sodas and root beer offerings.

Do the same in your truckstop. Do you have too much of the same thing?

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NATSO Best Practices in Truckstop Merchandising: Safety Products [Video]

Posted in: Truckstop Business, Marketing & Retail, Truckstop Merchandising Video

In today’s video, Schulte walks listeners through best practices in merchandising safety products.

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NATSO Best Practices in Truckstop Merchandising: Chrome [Video]

Posted in: Truckstop Business, Marketing & Retail, Truckstop Merchandising Video

Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. Merchandising consists of how you organize the product in your store both physically and financially. With nearly three decades of experience in truckstop and travel plaza operations and merchandising, Schulte is a truckstop merchandising expert.

In today’s video, Schulte walks listeners through best practices in merchandising using the example of too much chrome.

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NATSO Best Practices in Truckstop Merchandising: Apparel [Video]

Posted in: Truckstop Business, Marketing & Retail, Truckstop Merchandising Video

Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising. Merchandising consists of how you organize the product in your store both physically and financially. With nearly three decades of experience in truckstop and travel plaza operations and merchandising, Schulte is a truckstop merchandising expert.

In today’s video, Schulte walks listeners through the best practices in apparel merchandising.

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NATSO Best Practices in Truckstop Merchandising: Store Flow [Video]

Posted in: Truckstop Business, Marketing & Retail, Truckstop Merchandising Video

Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising.

In today’s video, Schulte walks listeners through the importance of understanding the flow of your store and how to better capitalize on it.

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NATSO Best Practices in Truckstop Merchandising: Build Sets to Your Customers [Video]

Posted in: Truckstop Business, Marketing & Retail, Truckstop Merchandising Video

Every other Thursday, we share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising.
In today’s video, Schulte shares the importance of building sets based on your specific customer base and traffic.
His best practice advice includes:
• Start by thinking carefully about how many customers you see daily;
• Do not build giant sets if you don't have the traffic for it;
• You can build a set with much less SKU’s and still meet the needs of your customers; and
• You can be more profitable by being very careful with your space.

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NATSO Best Practices in Truckstop Merchandising: Store Layout [Video]

Posted in: Truckstop Business, Marketing & Retail, Truckstop Merchandising Video

Welcome to a brand new series on NATSO’s blog, Best Practices in Truckstop Merchandising!

Every other Thursday, we will share a video from Darren Schulte, NATSO’s vice president of membership, on one component of truckstop merchandising.

In today’s video, Schulte shares the importance of putting like items together in your stores.

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