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NATSO Blog: Truckstop Business

First Page of 39 Last Show per page, 381 total

Steps to Make Sure the Seasonal Promotional Program at Your Truckstop Is Great

Posted in: Truckstop Business, Marketing & Retail

Ask anyone how to create a seasonal promotional program and I am certain you will get a different answer from each person. Hopefully the basic tactics would all be about the same and where they would differ would be in the details of the individual and how they would execute the program.

That being said, I thought I would layout the basics that I shared from the Good To Great Session from NATSO Connect 2018.

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Create a Successful Staffing Program to Enhance the Customer Experience at Your Truckstop

Posted in: Truckstop Business, Human Resources

Competition is increasing, and we have to do everything we can to create a pleasant in-store experience for customers, particularly in our industry where our shoppers demand speed and convenience. One bad experience is all it takes to break a customer’s loyalty, and a single moment of customer frustration could cost you both customers and profits.

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Create Holiday Fun Throughout the Year to Boost Sales at Your Truckstop

Posted in: Truckstop Business, Marketing & Retail

I am a fan of holiday and seasonal programs. I’d like to challenge all NATSO members to create memorable seasonal and holiday programs for the entire year. Holiday and seasonal shopping continues to be big retail success, and it is not just Christmas and winter that are successful. Whether it is tax-free days, singles day, Easter, summer drive, etc., many are becoming really, really big retail days.

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Summer is Coming, Is Your Travel Plaza Ready?

Posted in: Truckstop Business, Marketing & Retail

I know there is still frost on the ground in some parts of the country and thoughts of summer may be tucked into the back of your mind, but in retail it is never too early to start thinking about upcoming sales opportunities. So many retailers found themselves unprepared when the cold snap hit the East Coast and missed valuable sales opportunities. Don’t let the same thing happen with summer sales!

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Make the Concept of Electronic Shelf Tags Work for You at Your Truckstop

Posted in: Truckstop Business, Marketing & Retail

Use of electronic shelf tags is on the rise. During a NATSO Study Tour in Europe, we saw electronic shelf tags in action. They have become much, much more common in Europe and are headed this way. Electronic shelf tags have several benefits, and the main idea is that you can change the pricing multiple times each day in a matter of seconds.

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Grow Sales at Your Travel Center with an Apparel Program

Posted in: Truckstop Business, Marketing & Retail

Do you have an apparel program? If you do, are you doing all you can with it? If you don’t, it is time to get in this category. Apparel, when done correctly in our industry, can have margins of 50 to 100 percent profit depending on what types of products you’re selling and what you buy.

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Review Holiday Sales to Uncover New Opportunities at Your Truckstop

Posted in: Truckstop Business, Marketing & Retail

The fourth quarter and holiday season has come and gone, and now that the dust has settled, it is a great time to review how things went. Holiday sales at many retailers exceeded expectations. Was that the case for you? Were you prepared or are there things you wish you’d done differently?

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Take a Deep Dive into Five Disruptive Trends During NATSO Connect

Posted in: Truckstop Business

The pace of change within the truckstop and travel plaza industry is increasing exponentially. E-commerce, the future of autonomous trucks, major changes in technology and consumer demand are shaking up the retail and trucking industries.

To help operators better understand how these changes will affect them and identify strategies to tackle the future, NATSO Connect, scheduled to be held Feb. 10-13, will present five keynote addresses that focus on key trends disrupting the industry.

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Highlights from Day One of NATSO Connect

Posted in: Truckstop Business, The NATSO Show

NATSO has redesigned its annual tradeshow to deliver the connections truckstops need to adapt the way they do business in order to thrive amidst ongoing disruption and increased competition, and the excitement at NATSO Connect kicks off on Feb. 10 in Nashville, Tenn.

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Employee Dying to Make Our Workplace More Colorful

Posted in: Truckstop Business, Human Resources

Today Federated Insurance is sharing one of our “HR Questions of the Month” regarding employment-related practices liability issues.

Question: We have a staff member who has dyed her hair bright blue, purple, red, yellow (up to and including her eyebrows). How acceptable is this in the work place?

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