Browse by Category

Browse by Date

Most Active

Newest Posts

NATSO Blog: Truckstop Business

First Page of 39 Last Show per page, 388 total

Five Key Takeaways from a Truckstop Industry Icon Shared During NATSO Connect

Posted in: Truckstop Business, Leadership & Strategy

During NATSO Connect, Bobby Berkstresser was presented with The Hall of Fame Award, which recognizes individuals for their notable participation in their communities, industry and the association. As part of the presentation, Tom Heinz, former NATSO Chairman, past Hall of Fame Award winner and president of Coffee Cup Fuel Stops, sat down with Berkstresser to learn more about his experience and success in the travel plaza industry. Berkstresser was happy to share his insights with Heinz and the show’s attendees.

Read More

Taking in the Big Rigs at Shell Rotella SuperRigs at White's Travel Plaza

Posted in: Truckstop Business, Marketing & Retail

last month. Employees, travelers, professional drivers, locals and the Shell Big Rig team all brought a level of enthusiasm that added to all that the location offers.

White’s, which is owned by NATSO member Bobby Berkstresser and located on I-81 in Raphine, Va., is always a popular location, and when you add a spectacular event like the Shell Big Rigs, it becomes even more of a draw. The professional drivers that I had the opportunity to talk to rearranged their schedules with their companies so they could participate in the excitement.

Read More

Bonus for Not Using Sick Time Okay?

Posted in: Truckstop Business, Human Resources

Today Federated Insurance is sharing one of our “HR Questions of the Month” regarding employment-related practices liability issues.

Question: We currently have a policy that provides that in the event an employee maintains the maximum accumulation of sick leave of 240 hours and does not use any sick leave during the calendar year, that employee shall receive a $200 bonus payable at the end of the year. Is this a concern for employment practices? We do not intend to discourage sick employees from using their time, rather to reward employees who do not abuse the current sick leave policy and have been healthy enough to accumulate their sick time, which they are allowed to use if they incur an injury but cannot get paid out (for unused hours) upon separation.

Read More

Finding and Fostering Great Ideas with NATSO

Posted in: Great Ideas, Truckstop Business

Technology is changing, the retail experience is changing and customers needs are changing. That means NATSO members must observe the trends and innovate to remain relevant.

Finding and applying great ideas has become so important.

The good news is NATSO provides many ways to gather ideas.

Read More

3 Reasons To Care About The Cold Coffee Category from S&D Coffee & Tea

Posted in: Truckstop Business, Marketing & Retail

Iced coffee. Cold brew coffee. Frozen coffee.

These aren’t just variations on a theme; each is a distinct member of a larger beverage category that is gaining prominence: cold coffee.

When it comes to the cold coffee category, operators need to pay attention. Here are three reasons to care about the cold coffee category.

Read More

Six Ways to Improve Your Speed-of-Service at Your Truckstop

Posted in: Truckstop Business, Marketing & Retail, Operations

Professional drivers and consumers are increasingly pressed for time, and it isn’t just because they have somewhere to be. For Class 8 truck drivers, hours-of-service regulations and electronic logging devices strictly dictate how they must spend their time, and they have to get the most out of every minute.

So, my question to independent truckstop and travel plaza operators is with all these changes that are taking place revolving around speed, what are we doing about it? Are you staffing to get customers in and out quickly? Are you laying the store out for speed? Are you designing the parking lot and fuel pumps to get trucks in and out faster?

My nephew is a professional driver and tells me he recently began to stop at QuickTrip because no matter how busy they are, he is always in and out within 30 minutes for food, fuel and the restroom. That tells us so much about where the industry is heading.

Here are six areas where you can drive the speed-of-service at your location.

Read More

Key Factors to Consider When Developing a Rebate Program at Your Truckstop

Posted in: Truckstop Business, Marketing & Retail

Everyone loves a retail rebate program. Certainly all retail rebate programs are good, right? Certainly they generate more profit for my organization. Or, are they much like fuel programs that you sign up for that are supposed to generate more fuel gallons for your location via a reduced cost to the customer when in the end all they do is generate less profit on customer gallons you already have? Hence, you discount gallons that you are already servicing and the few new gallons generated do not offset the loss profit of the old gallons.

But let’s get back to retail rebates. What should you consider when developing a rebate program?

Read More

Steps to Make Sure the Seasonal Promotional Program at Your Truckstop Is Great

Posted in: Truckstop Business, Marketing & Retail

Ask anyone how to create a seasonal promotional program and I am certain you will get a different answer from each person. Hopefully the basic tactics would all be about the same and where they would differ would be in the details of the individual and how they would execute the program.

That being said, I thought I would layout the basics that I shared from the Good To Great Session from NATSO Connect 2018.

Read More

Create a Successful Staffing Program to Enhance the Customer Experience at Your Truckstop

Posted in: Truckstop Business, Human Resources

Competition is increasing, and we have to do everything we can to create a pleasant in-store experience for customers, particularly in our industry where our shoppers demand speed and convenience. One bad experience is all it takes to break a customer’s loyalty, and a single moment of customer frustration could cost you both customers and profits.

Read More

Create Holiday Fun Throughout the Year to Boost Sales at Your Truckstop

Posted in: Truckstop Business, Marketing & Retail

I am a fan of holiday and seasonal programs. I’d like to challenge all NATSO members to create memorable seasonal and holiday programs for the entire year. Holiday and seasonal shopping continues to be big retail success, and it is not just Christmas and winter that are successful. Whether it is tax-free days, singles day, Easter, summer drive, etc., many are becoming really, really big retail days.

Read More
First Page of 39 Last Show per page, 388 total

Subscribe to Updates