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NATSO Blog: The NATSO Show

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Six Ways to Engage Millennials Shared at The NATSO Show

Posted in: Truckstop Business, The NATSO Show, Human Resources

Millennials are a crucial part of the workforce, making up about 38 percent, and the key to attracting and retaining this generation depends heavily on employee engagement.

“If you can engage them, they are more likely to stay with your organization and be committed to your organization,” said Nate Dvorak, a consultant at Gallup. “Their openness to new job opportunities reduces by 30 percent if they’re fully engaged workers.”

Encouraging employee engagement benefits the entire organization. “As you increase the level of engagement in a specific work team, their productivity increases as well,” Dvorak said, adding that engaged employees have 37 percent lower absenteeism, 25 percent lower turnover, 60 percent fewer quality defects, 12 percent higher customer metrics, 18 percent higher productivity and 16 percent higher profitability over the lowest engaged employees.

Dvorak has found several key ways employers can engage millennials in the workforce. He shared his thoughts based on feedback from 25 million employees over the past five years during The NATSO Show 2016.

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Ten Great Ideas for Truckstop Operators from The NATSO Show

Posted in: Truckstop Business, The NATSO Show

Great ideas were flying through the room during the Great Ideas Session at The NATSO Show 2016. The session is an annual opportunity for independent truckstop and travel plaza operators to come together to share what is working for them as well as tips and tricks that are improving operations at their locations.

This year’s session was led by operators who shared details on specific topics, such as developing a theme and adding a pharmacy. Operators also broke out into round-table discussions to jot down ideas they then shared with the room. Dozens of ideas came from the table discussions.

Here are 10 great ideas that operators shared during the conference.

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Three Ways to Network with Your Truckstop Customer to Build Relationships and Better Understand Their Needs

Posted in: Truckstop Business, The NATSO Show, Marketing & Retail

A loyal customer base is built on relationships, and every successful relationship takes work. During The NATSO Show, networking expert Thom Singer shared his insights and shared three ways truckstop and travel plaza operators can connect with their customers to build a stronger, more loyal customer base.

Hire Friendly Employees: Finding friendly employees is one of the most important things for operators, Singer said. “You can teach people how to stock your shelves or how to clean, but you can’t teach friendly,” he said, adding that owners need to think about ways to make customers feel welcome...

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Four Ways to Connect with Truckstop Customers Shared at The NATSO Show

Posted in: Truckstop Business, The NATSO Show, Marketing & Retail

Building a brand is dependent on connecting with customers, and the nation’s most icon brands invest time and money researching the best ways to engage shoppers. During The NATSO Show 2016, J.T. McMahan, director of sales for Coca-Cola Refreshments, shared his insight into four key ways businesses can connect with those they serve.

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Gain a Deeper Understanding of Business Operations at Your Truckstop with These Four Calculations

Posted in: Truckstop Business, The NATSO Show, Operations

Business owners today have more information coming in from more places than ever before in history. There are a number of different ways owners and managers can look at the data to better understand their operations and their customers.

During The NATSO Show 2016, retail expert Tom Shay shared his insight into several key areas operators should look at, plus he offers 22 different calculations on his website,, that operators can use to dig into their data. “These calculators tell you what they mean and how the formula behind them,” he said.

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The Survey Results Are In: The NATSO Show Is A Must Attend

Posted in: The NATSO Show, Leadership & Strategy

We’re not one of those companies that asks you to spend time filling out a survey and then does nothing with the information. So for those of you who responded to our attendee survey, thank you on behalf of everyone for helping making The NATSO Show better for all.

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Understanding the EMV Shift for In-Store and Fuel Island Transactions at The NATSO Show

Posted in: Truckstop Business, The NATSO Show, Technology

For merchants, including truckstop and travel plaza operators, complying with the EMV shift—the move to align credit and debit cards in the United States with proprietary chip technology—is extremely complex and expensive. However, merchants have to adopt EMV-compliant devices or assume the liability for fraudulent transactions.

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Gallup to Share Research During The NATSO Show 2016 That Shows Millennials Have Wants and Needs Similar to Other Generations

Posted in: Truckstop Business, The NATSO Show, Human Resources, Leadership & Strategy

There are a lot of myths circulating about millennials in the workforce, and business owners are often left wondering how and if they should engage the millennial generation.

“Business owners want to know,‘Do millennials work as hard? Do they stay attached to jobs and organizations for longer periods of time or not?’What our data shows is that millennials don’t look that different from other generations,” said Nate Dvorak, a consultant at Gallup.

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White’s Travel Center to Share Their Great Idea of a Pharmacy at The NATSO Show

Posted in: Great Ideas, Truckstop Business, The NATSO Show, Marketing & Retail, Operations

In the fall of 2015, White’s Petro Stopping Center in Raphine, Virginia, added a number of new amenities, including a pharmacy. Owner Bobby Berkstresser first began thinking about adding the pharmacy when they added a doctors’ clinic in 2012. The truckstop is a rural area and is about 15 minutes away from the closest pharmacy. With the clinic now seeing as many as 70 to 80 patients a day and, of course, giving many of those patients prescriptions, he felt it was time to pursue his idea. Their first step was to do a demographic study, which study found that a pharmacy at their location could be profitable with local traffic alone.

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NATSO Show Speaker Shares: To Succeed, Be the Only One Who Does What You Do

Posted in: Truckstop Business, The NATSO Show, Marketing & Retail

As an entrepreneur, co-founder of Fast Company magazine and a best selling author, Bill Taylor understands what it takes for business owners to compete. While researching his latest book, Be the Only: Thriving in a World Where Best Isn’t Good Enough, Taylor gained even more insights into what it takes to thrive in today’s competitive market. Taylor will he be sharing his expertise as a keynote speaker at The NATSO Show, and shared a preview of latest findings with NATSO ahead of the event.

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