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NATSO Blog: Marketing & Retail

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Nine On-Trend Father's Day Displays for Truckstops

Posted in: Truckstop Business, Marketing & Retail

What can dear old dad expect this year?

According to a recent article on Chain Store Age, “Research released by IBISWorld showed that Father’s Day sales are forecast to total $13 billion in 2013, a 2% year-over-year increase. Special outings, such as dining out and watching sporting events, are expected to account for the largest share of Father’s Day spending this year, contributing 18.8% of total holiday sales, up 3.5% from 2012.

Behind outings, gifts of books, CDs, personal care products and sporting goods are expected to account for 18.4% of Father’s Day 2013, up 2% from last year. Greeting card sales will also see an increase over 2012, slated to jump 9%. Apparel spending, however, is slated to dip slightly this year, as consumers lean more toward electronics purchases for Dad. Gift cards will remain a holiday mainstay, accounting for 13% of Father’s Day spending – which is the same as 2012.”

With these statistics in mind, are you prepared? Click Read More below for nine suggestions to take advantage of the trends.

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Product Selection is Key to Taking Advantage of Industry Trends

Posted in: Great Ideas, Truckstop Business, Darren's Great Ideas for Independent Operators, Marketing & Retail

Are your retail sales over last year up because you are selling more merchandise to more customers, or have price increases impacted your performance to the point where fewer customers are paying more?

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New Blog Series: Electronic Cigarettes

Posted in: Truckstop Business, Marketing & Retail

Retailers saw an upwards of 150 million dollars in profits from electronic cigarette sales in 2012.

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