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NATSO Blog: Marketing & Retail

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Eight Tips to Prevent Robbery at Your Truckstop

Posted in: Great Ideas, Truckstop Business, Darren's Great Ideas for Independent Operators, Marketing & Retail

As the busiest time of the year in our industry approaches, it is imperative that we keep in mind safety. While we’ve written about retail and shrink preparation, today we are talking about robbery prevention and preparation.

While in general robberies within our industry are few and far between, they do happen. No one can guarantee that a robber will not come into your store. Even in the best operations robberies and thefts will and do take place.

Keeping the potential of a robbery in mind constantly, especially during the busy season, will help improve the safety of your operation, your customers and your employees.

Data collected over many years within the c-store industry points to some key items you can do to help reduce the possibility of a robbery. Many of these items will also drive your sales and profitability.

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Sales Of E-Cigs Could Top $1 Billion; Get Your Truckstop In On The Action

Posted in: Truckstop Business, Marketing & Retail

Electronic cigarettes have entered the tobacco category with a bang. There is an estimated 2.5 million e-cig smokers currently in the U.S., and analysts are projecting that sales of e-cigs could top $1 billion within the next three years alone.

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Dairy is a Booming Category – Is Your Truckstop Taking Advantage

Posted in: Truckstop Business, Marketing & Retail

As the economy continues to improve and consumer discretionary spending rebounds, products in dairy, deli and frozen doors will thrive. Our country’s march toward a healthier lifestyle, coupled with the explosion of Greek yogurt, has resulted in a booming dairy category—up an astounding 14.47% since 2011.

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Your Foodservice Sales Could Average $1,200 a Day

Posted in: Truckstop Business, Marketing & Retail

Foodservice may be a growing category, but the execution, sales and profitability of foodservice in retail outlets across the channel is extremely inconsistent. The top quartile of c-store foodservice sales averaged $1,200 per day in 2011, but the bottom quartile averaged only $135 in sales per day.

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Snack Sales Are Expected To Grow At Nearly Two Times The Population Rate Through The Year 2018, What Does This Mean For Your Truckstop?

Posted in: Truckstop Business, Marketing & Retail

Overall, the snack category is one of the fastest growing and evolving categories. It is expected to grow at nearly two times the population rate through the year 2018, and 22% of snack UPCs purchased are items didn’t exist just one year ago.

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How to Boost Holiday Season Sales at Your Truckstop

Posted in: Truckstop Business, Marketing & Retail

Even as we enjoy the heat of summer, it’s time to plan for hot seasonal sales on cold winter days. When devising a holiday season promotional plan it’s important to consider your customer segments, their key demographics, and what needs they have on this seasonal travel occasion. With these considerations in mind, seasonal promotions will result in higher quantity, more profitable sales.

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How to Protect Your Truckstop Against Thousands of Dollars in Check Fraud

Posted in: Truckstop Business, Marketing & Retail

This week, the FBI arrested a man for stealing at least $100,000 from truckstops with fraudulent EFS TransChecks. Suspects often use a scam that has been around for years. The good news? You can stop it from happening to you.

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10 Great Reasons To Use NATSO Check-Link

Posted in: Truckstop Business, Marketing & Retail

NATSO’s Check-Link™ Check Verification Service is not only one of our most comprehensive member services, but also one of our most beneficial for cost savings and marketing to your driver customers. The following are 10 reasons why your location should be using Check-Link.

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Create a Specific, Measurable, Realistic Holiday Action Plan for Your Truckstop

Posted in: Truckstop Business, Marketing & Retail

We are more than half way through the summer drive, yet it is difficult to think about the 4th quarter with its cold weather and special holidays.

But, you need to. It is imperative to put your action plan in place for the winter season now. Keep in mind that there is only 26 days between Thanksgiving and Christmas this year, a FULL six holiday shopping days less than last year.

Every year other retail purchase opportunities continue to steal sales away from traditional retailers. Online purchases steadily increase every year, grocery and hardware stores sell crazy-priced large-screen TV’s to get you in the door, liqueur stores sell Christmas cards and last minute gift ideas. The list is never ending.

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Nine On-Trend Father's Day Displays for Truckstops

Posted in: Truckstop Business, Marketing & Retail

What can dear old dad expect this year?

According to a recent article on Chain Store Age, “Research released by IBISWorld showed that Father’s Day sales are forecast to total $13 billion in 2013, a 2% year-over-year increase. Special outings, such as dining out and watching sporting events, are expected to account for the largest share of Father’s Day spending this year, contributing 18.8% of total holiday sales, up 3.5% from 2012.

Behind outings, gifts of books, CDs, personal care products and sporting goods are expected to account for 18.4% of Father’s Day 2013, up 2% from last year. Greeting card sales will also see an increase over 2012, slated to jump 9%. Apparel spending, however, is slated to dip slightly this year, as consumers lean more toward electronics purchases for Dad. Gift cards will remain a holiday mainstay, accounting for 13% of Father’s Day spending – which is the same as 2012.”

With these statistics in mind, are you prepared? Click Read More below for nine suggestions to take advantage of the trends.

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