Browse by Category

Browse by Date

Most Comments

Most Active

Recent Comments

Newest Posts

NATSO Blog: Marketing & Retail

First Page of 17 Last Show per page, 165 total

What is an Electronic Logging Device?

Posted in: Truckstop Business, Marketing & Retail, Technology

Although electronic logging devices (ELDs) will not be mandated until late 2015/early 2016, now is the time for travel plazas and truckstops to learn about this technology sure to have a big impact on our industry.

Here are the high points that every travel plaza and truckstop operator and their front-of-house staff should know.

Read More

What To Do If Your Truckstop Is Robbed

Posted in: Great Ideas, Truckstop Business, Darren's Great Ideas for Independent Operators, Marketing & Retail

As referenced in my last blog post on Eight Tips to Prevent Robbery at Your Truckstop, even if you are executing every preventive measure that is available to you and your staff, it is still possible to be robbed.

Consequently, it is important for every truckstop to have a robbery policy and procedure program in place should a robbery ever happen as not being prepared could have dire results.

The following general recommendations should be used in conjunction with your own company’s robbery action plan. At a minimum, use these recommendations to create the appropriate site-specific plan for your operation.

Important note: Be sure to ask your local law enforcement for their recommendations before following these recommendations.

Read More

Lunchtime Links: Energy Drinks Aren't Just for Males, Frozen Yogurt is for Everyone

Posted in: Industry Trends & News, Truckstop Business, Marketing & Retail

We know e-cigarette sales are set to hit records and dairy sales are booming, but these three foodservice trends recently reported on Convenience Store News could surprise truckstop operators.

Read More

Eight Tips to Prevent Robbery at Your Truckstop

Posted in: Great Ideas, Truckstop Business, Darren's Great Ideas for Independent Operators, Marketing & Retail

As the busiest time of the year in our industry approaches, it is imperative that we keep in mind safety. While we’ve written about retail and shrink preparation, today we are talking about robbery prevention and preparation.

While in general robberies within our industry are few and far between, they do happen. No one can guarantee that a robber will not come into your store. Even in the best operations robberies and thefts will and do take place.

Keeping the potential of a robbery in mind constantly, especially during the busy season, will help improve the safety of your operation, your customers and your employees.

Data collected over many years within the c-store industry points to some key items you can do to help reduce the possibility of a robbery. Many of these items will also drive your sales and profitability.

Read More

Sales Of E-Cigs Could Top $1 Billion; Get Your Truckstop In On The Action

Posted in: Truckstop Business, Marketing & Retail

Electronic cigarettes have entered the tobacco category with a bang. There is an estimated 2.5 million e-cig smokers currently in the U.S., and analysts are projecting that sales of e-cigs could top $1 billion within the next three years alone.

Read More

Dairy is a Booming Category – Is Your Truckstop Taking Advantage

Posted in: Truckstop Business, Marketing & Retail

As the economy continues to improve and consumer discretionary spending rebounds, products in dairy, deli and frozen doors will thrive. Our country’s march toward a healthier lifestyle, coupled with the explosion of Greek yogurt, has resulted in a booming dairy category—up an astounding 14.47% since 2011.

Read More

Your Foodservice Sales Could Average $1,200 a Day

Posted in: Truckstop Business, Marketing & Retail

Foodservice may be a growing category, but the execution, sales and profitability of foodservice in retail outlets across the channel is extremely inconsistent. The top quartile of c-store foodservice sales averaged $1,200 per day in 2011, but the bottom quartile averaged only $135 in sales per day.

Read More

Snack Sales Are Expected To Grow At Nearly Two Times The Population Rate Through The Year 2018, What Does This Mean For Your Truckstop?

Posted in: Truckstop Business, Marketing & Retail

Overall, the snack category is one of the fastest growing and evolving categories. It is expected to grow at nearly two times the population rate through the year 2018, and 22% of snack UPCs purchased are items didn’t exist just one year ago.

Read More

How to Boost Holiday Season Sales at Your Truckstop

Posted in: Truckstop Business, Marketing & Retail

Even as we enjoy the heat of summer, it’s time to plan for hot seasonal sales on cold winter days. When devising a holiday season promotional plan it’s important to consider your customer segments, their key demographics, and what needs they have on this seasonal travel occasion. With these considerations in mind, seasonal promotions will result in higher quantity, more profitable sales.

Read More

How to Protect Your Truckstop Against Thousands of Dollars in Check Fraud

Posted in: Truckstop Business, Marketing & Retail

This week, the FBI arrested a man for stealing at least $100,000 from truckstops with fraudulent EFS TransChecks. Suspects often use a scam that has been around for years. The good news? You can stop it from happening to you.

Read More
First Page of 17 Last Show per page, 165 total

Subscribe to Updates