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NATSO Blog: Great Ideas

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Finding and Fostering Great Ideas with NATSO

Posted in: Great Ideas, Truckstop Business

Technology is changing, the retail experience is changing and customers needs are changing. That means NATSO members must observe the trends and innovate to remain relevant.

Finding and applying great ideas has become so important.

The good news is NATSO provides many ways to gather ideas.

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Great Things are Happening at Travel Centers: From Unique Offerings to Strong Signage

Posted in: Great Ideas, Truckstop Travels

One of the top benefits of being a NATSO member is the huge amount of peer-to-peer learning that takes place throughout the year. With that learning goal in mind, NATSO's blog is full of great ideas and best practices provided directly from truckstops and travel centers.

No matter what solution you’re looking for, the odds are, someone has faced a similar challenge or shared a solution.

Here are some of the great ideas in action at NATSO member locations across the country.

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White’s Travel Center to Share Their Great Idea of a Pharmacy at The NATSO Show

Posted in: Great Ideas, Truckstop Business, The NATSO Show, Marketing & Retail, Operations

In the fall of 2015, White’s Petro Stopping Center in Raphine, Virginia, added a number of new amenities, including a pharmacy. Owner Bobby Berkstresser first began thinking about adding the pharmacy when they added a doctors’ clinic in 2012. The truckstop is a rural area and is about 15 minutes away from the closest pharmacy. With the clinic now seeing as many as 70 to 80 patients a day and, of course, giving many of those patients prescriptions, he felt it was time to pursue his idea. Their first step was to do a demographic study, which study found that a pharmacy at their location could be profitable with local traffic alone.

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White's 2.0: Destination Station

Posted in: Great Ideas, Truckstop Business, Truckstop Travels

The Berkstresser's recently completed their second remodel of White's Travel Center and this one is somehow more impressive than the first. Under the Berkstresser's direction, White's evolved into a true family establishment and a home away from home for many. The latest incarnation, White's 2.0 as I call it, not only strengthens that sense of home, but also provides the opportunity to bring a little bit of your travels home thanks to some retail innovation, which I was fortunate enough to witness at their Grand Opening celebration for their expansion -- aptly named Destination Station.

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WaWa Shares its Brand Building Tips at The NATSO Show

Posted in: Great Ideas, Truckstop Business, The NATSO Show, Marketing & Retail

The convenience store chain WaWa is a leader in customer loyalty and food service, and during The NATSO Show 2014, WaWa executives shared their knowledge with truckstop and travel plaza operators.

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Four Great Ideas from The NATSO Show

Posted in: Great Ideas, Truckstop Business, The NATSO Show

During Great Ideas! Session for Independent Operators at The NATSO Show, truckstop and travel plaza owners and managers came together to discuss the successful things they are doing. Here are four great ideas operators shared with their peers:

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Great Ideas In Food Service From Independent Truckstop Operators

Posted in: Great Ideas, Truckstop Business, Darren's Great Ideas for Independent Operators, Marketing & Retail

I’ve written about it many times, but it bears repeating, “Food service is becoming a more and more important component of the overall sales at truckstops and travel plazas.”

Today’s customers are demanding greater quality and convenience in the food they purchase and smart operators are capitalizing on this demand.

Here are just a few of the great ideas in food service I’ve seen recently.

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Davis Travel Centers Gives Back

Posted in: Great Ideas, Truckstop Business, Marketing & Retail, Truckstops Give Back

For Davis Travel Centers, which operates three locations in Virginia, community ties run deep. Every year, the staff and owners support a number of causes to benefit the local hospitals and schools.

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Nine Things to Pack for The NATSO Show

Posted in: Great Ideas, Truckstop Business, Leadership & Strategy

With The NATSO Show just weeks away, now is the time prepare to make sure you make the most of your time in Las Vegas.

Here are nine things you should have in your suitcase before you embark on your trip to The NATSO Show 2015.

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Sacramento 49er Does it Again, Serving More of Those Who Serve

Posted in: Great Ideas, Truckstop Business, Marketing & Retail, Leadership & Strategy

In the July/August issue of Stop Watch, we told you about the awesome service Sacramento 49er Travel Plaza in Sacramento provided earlier this year to about 2,000 soldiers that were en route to an Army base in Washington State.

The location did it again over the summer, with 600 members of the military stopping in over a three-day period while they were on their way to training.

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