Taryn Brice-Rowland

Taryn Brice-Rowland

Taryn Brice-Rowland supports the objectives of all NATSO departments by collecting, organizing and sharing data and information, and by managing data and information systems and technologies.

The Survey Results Are In: The NATSO Show Is A Must Attend

Posted in: The NATSO Show, Leadership & Strategy

We’re not one of those companies that asks you to spend time filling out a survey and then does nothing with the information. So for those of you who responded to our attendee survey, thank you on behalf of everyone for helping making The NATSO Show better for all.

Coin: The Other Black Card

Posted in: Technology

I'd like to introduce you to Coin -- the first universal credit card in the U.S. This is the other black card -- one that stores multiple credit and loyalty cards in conjunction with a user's smart phone. With the push of a button, the user can swap from their Visa to their Amex and to their loyalty card for your business with another push.

There are very few better examples of modern technology integrating into everyday must carry items with the promise of making life just a little bit easier.

Know Your Truckstop’s Traffic

Posted in: Truckstop Business, Marketing & Retail, Technology

You need to start understanding your online traffic to understand your customer better and how to reach them. I was working with a member who wanted to use his website to reach more truck drivers. That sounded great, but there was a problem: when I looked at his website’s analytics (performance metrics), I found that his online customer is most likely not a truck driver.

White's 2.0: Destination Station

Posted in: Great Ideas, Truckstop Business, Truckstop Travels

The Berkstresser's recently completed their second remodel of White's Travel Center and this one is somehow more impressive than the first. Under the Berkstresser's direction, White's evolved into a true family establishment and a home away from home for many. The latest incarnation, White's 2.0 as I call it, not only strengthens that sense of home, but also provides the opportunity to bring a little bit of your travels home thanks to some retail innovation, which I was fortunate enough to witness at their Grand Opening celebration for their expansion -- aptly named Destination Station.

NATSO Members Find Answers On Attracting Hispanic Drivers

Posted in: Truckstop Business, Marketing & Retail

What one thing should I do to increase sales and loyalty among my Hispanic customer?