Stephanie Kowitz

Stephanie Kowitz

Stephanie Kowitz is the Senior Manager of Shopper Insights for the Convenience Retail channel at the Coca-Cola Company.  She is responsible for leading the development of shopper strategies focused on driving growth for convenience retail partners and Coca-Cola.  She has presented educational sessions through NACS and led numerous sessions with key customers helping to bring shopper insights to action by sharing recommendations and best practice methods.

Until November 2013, Stephanie was a Category Development Manager for the Odwalla brand serving as the Category Captain for Super Premium Juice at Kroger.  Stephanie led strategic planning sessions, on behalf of Kroger, with competitive vendors validating the level of trust and credibility she earned with this key customer.

Prior to joining Coca-Cola, Stephanie worked for the Eastman Kodak Company.  She held numerous roles including Business Development Manager, Category Management and Senior Sales Analysis Manager working with customers across all classes of trade.  Stephanie also worked at Kimberly-Clark and Coopers & Lybrand accounting firm in Dallas, TX.

Stephanie holds a Bachelor of Business Administration degree in Accounting from Southern Methodist University in Dallas, TX and also earned a CPA license in Texas.

Stephanie lives in Atlanta with her husband Dave, 11 year old son Ryan and 8 year old daughter Katelyn.  They spend time at the baseball field with Ryan, the softball field with Katelyn and all love to watch professional football.  Stephanie is a Dallas Cowboy fan and Dave a Green Bay Packer fan which has led to some interesting Sunday afternoons during football season.  Ryan and Katelyn stay neutral and cheer for the Atlanta Falcons.  

Millennial Shoppers’ Impact On Retail From Coca-Cola

Posted in: Truckstop Business, Marketing & Retail

Insights on the millennial shopper and key takeaways for retailers from The Coca-Cola Company Knowledge & Insights iSHOP Tracking Study