Mindy Long

Mindy Long

Mindy Long has been writing professionally for over 15 years and freelancing full time for the last four. In 2010 Long formed Mindy Long Freelance LLC. As a journalist, she has written about everything from video games to diesel fuel additives. 

Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City. In addition, she has completed writing courses at Georgetown University in Washington, D.C., and the Writer’s Center in Bethesda, Md., and through the OpEd Project, Writer’s Digest and mediabistro.com. She is a member of the Society for Children’s Book Writers and Illustrators and the Northwestern Alumni Admissions Council.

Where To Find Me

  • LinkedIn

Check Out the Exceptional Offerings at The Thumb in Arizona

Posted in: Truckstop Business, Marketing & Retail

During a visit to Scottsdale, Arizona, a friend told me we had to have to lunch at The Thumb. She raved about the barbeque, then she added with a smile, “It is a gas station.” Although the sign at The Thumb says it is “just your average gas station,” the location is anything but average.

Lessons Learned at NATSO Connect: Tell Your Story with Branding and Design

During The Good to Great Session at NATSO Connect, Mike Lawshe, president of Paragon Solutions, shared his insights into branding. Branding and design tells a story, and Lawshe challenged operators to think about the stories they are telling at their location.

“To me the wonderful advantage we have as independent truckstop operators is we can tell whatever story we want, so make it a good one,” Lawshe said during the session. “Telling a story and creating a brand is critical. Your brand is everything.”

Design’s Role in Branding
Design is a kay part in what helps operators create their image. “Something as subtle as your aisle widths is making a statement about who you are,” Lawshe said.

Five Key Takeaways from a Truckstop Industry Icon Shared During NATSO Connect

Posted in: Truckstop Business, Leadership & Strategy

During NATSO Connect, Bobby Berkstresser was presented with The Hall of Fame Award, which recognizes individuals for their notable participation in their communities, industry and the association. As part of the presentation, Tom Heinz, former NATSO Chairman, past Hall of Fame Award winner and president of Coffee Cup Fuel Stops, sat down with Berkstresser to learn more about his experience and success in the travel plaza industry. Berkstresser was happy to share his insights with Heinz and the show’s attendees.

Catch the Hottest Food Trends During this Guided Walk During NATSO's Food and Fuel Study Tour

During NATSO’s Food and Fuel Tour 2017, July 18-20 in Chicago, attendees will get an in-depth look at two of the hottest food service locations in city, Revival Food Hall and Eataly, but even more learning opportunities exist during the trip.

Darren Schulte, NATSO’s vice president of membership, and Ed Burcher, an industry leader principal at Burcher Consulting, will lead members on a self-guided walking tour of some of the most popular quick-service restaurants and grab-and-go spots in Chicago’s Loop area.

Attendees will walk the locations at their leisure and take in the sites at these five innovative locations.

Chicago’s History as a Food-Trend Leader

Posted in: Truckstop Business, Marketing & Retail

Chicago has a long history of being on the cutting edge of food trends, and NATSO members can get an in-depth, guided look at some of today’s hottest food locations during the NATSO Food and Fuel Tour in Chicago July 18-20.

Today’s trends might take off like these six classic food offerings that were once little-known but up-and-coming offerings within the Windy City.