John Buckner

John Buckner

John Buckner joined S&D Coffee & Tea in 2009, after a 20-year career in sales and marketing for several Fortune 500 companies. He has a track record of generating profitable growth by building brands, successfully launching new products and gaining distribution.

His team is responsible for beverage strategies, new product development, customer-centered marketing, market research, merchandising, trade shows, media planning and advertising.

Buckner holds a master’s degree from the University of Virginia, and an executive MBA from Queens University’s McColl School of Business in Charlotte, N.C. 

Do Coffee Drinkers Care About Sustainability?

Posted in: Truckstop Business, Marketing & Retail

This is naturally an important question, because as businesses and brands we want to create value for our customers. When it comes to sustainability, the research has been somewhat inconclusive. Consumers will say they value sustainability, particularly younger consumers, but that doesn’t always translate to purchase behavior. So, the question persists… do they care?

Case Study: Lee Hi Travel Plaza Tries Higher Quality Coffee

Posted in: Truckstop Business, Marketing & Retail

As the recent trends towards higher quality, origin coffees filter through the market place, would they hold true at a travel plaza? Lee Hi Travel Plaza, a NATSO member located in Lexington, Virginia, embarked to find out. During a June 1–10 test period, Lee Hi’s standard house blend was switched, without fanfare, from Red Sky (2.5oz) to Guatemalan Highlands (2.75oz), both medium-roast, high mountain coffee blends.

Coffee: Here’s to Your Health!

Posted in: Truckstop Business, Marketing & Retail

The latest National Coffee Drinking Trends study (conducted annually by the National Coffee Association since 1950) called out these three leading barriers to coffee consumption:

1: limit caffeine (48%)
2: expensive away-from home (45%)
3: concerns that coffee is not healthy (32%)

The Benefits of Branding

Posted in: Truckstop Business, Marketing & Retail

Branding has long been proven to provide a number of critical benefits for small to large businesses alike.

Iced Tea Branding – Yours Or Theirs?

Posted in: Truckstop Business, Marketing & Retail

Some menu items, such as soft drinks, are profitable and strategic enough to warrant their own identity. Iced tea is one such item with compelling new data to support this critical marketing decision. After the “to brand or not to brand” question, owners and operators face another important choice: select an existing known brand that comes at a premium cost for instant awareness and loyalty, or create your own signature beverage with its own identity?