Jason Bertinetti

Jason Bertinetti

Jason Bertinetti has Product Marketing ownership over Gilbarco Veeder-Root’s Consumer Facing Applications including Impulse Upselling Solution, Lottery at the Pump, Applause Media System, and related future innovations.   He has been with Gilbarco for seven years, serving in a variety of leadership roles in Operations and Marketing.  Jason holds a BS in Management and Finance from Purdue University and an MBA from Wake Forest University.  He can be reached at jason.bertinetti@gilbarco.com.

 

Are Mobile Blinders Hurting Your Truckstop Sales?

Posted in: Fuel and Trucking, Marketing & Retail

Let’s face it. Smartphones have become a part of our everyday shopping experience. Apps, mobile couponing, and location-based offers are all examples of how mobile is playing a larger role in the retail environment. While mobile is certainly helping retailers promote their brand and drive traffic, it is also the prime suspect attributing to a drop in impulse purchases at the checkout lanes across the country.