Don Quinn

Don Quinn

Don Quinn joined NATSO after serving as president of Sapp Bros. During his 30-plus year career at Sapp Bros. he held almost every job, which gives him deep insight into the multiple profit centers within a truckstop and travel center. He also served on NATSO’s Board and served as chairman for three years.

Nine Great Ideas to Grow Sales and Improve the Customer Experience at Your Truckstop

Posted in: Truckstop Business, Marketing & Retail

As a travel center operator, you must always be asking yourself how can you better serve your customers.

Here are nine great ideas to implement to make sure you are growing sales and giving customers what they want.

Nine Ways to Improve Safety in the Truck Repair Business

Safety is one of the most important aspects of a truck repair business, both in the shop and at roadside. Owners and managers must do everything they can to ensure their employees go home safely at the end of the day.

How to Use Billboards to Drive Your Travel Center's Profits Up

Posted in: Truckstop Business, Marketing & Retail

Next time you drive down the Interstate to your facility, look at your signage from the point-of-view of a customer who is visiting for the very first time. Signage is a crucial piece of your business as it serves as an invitation for a customer to stop into your site versus your competitors’ sites!

Interstate billboards give you exposure to large numbers of travelers every day and night. I believe that this is one of the most effective forms of advertising.

Billboard Pricing and ROI
Billboards range in price. Small non-illuminated units may cost $150 to $350 per month. Large illuminated billboards can range from $1,500 to $4,000 per month or more depending on traffic counts and several other factors such as the number of units available in the market, demand for those units and if it is a left- or right-hand read...