Darren Schulte

Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators.

Schulte also leads NATSO's Profitable Retail Review program. A Profitable Retail Review is a custom assessment of your truckstop, including recommendations for every aspect of your facility, from actionable ideas to improve revenue to tactical ways to improve your net operating costs. Learn about NATSO's Profitable Retail Review program here.

Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising. Schulte has worked for: 

  • Love's Travel Stops and Country Stores,
  • HESS Corporation, 
  • Petro Stopping Centers, and
  • TSC Global/Barjan LLC.

Combine Categories to Maximize Promotional Pricing Results at Your Truckstop

Posted in: Truckstop Business

Truckstop and travel plaza operators are familiar with promotional pricing.

Walk into any location, and you will see two-for-one or buy-one-get-one deals (BOGOs). It is often vendors that are pushing these, but are they useful?

Here are my thoughts and some examples of how operators can execute promotional pricing as well as how I had my team of merchants carry this out.

Take a Virtual Tour of Clark Oil

Posted in: Truckstop Travels

Clark Oil is an excellent example of an operator running a successful location. Clark Oil has its roots in the convenience store industry, so it is no surprise that they focus on speed and can move people in and out of the truckstop quickly.

Keep Customers Moving at Your Truckstop with Speedy Service

Posted in: Truckstop Business, Operations

Speed-of-service is a top factor for the majority of customers today at retail establishments, but especially at truckstops, travel plazas and c-stores.

There are several things operators can do to speed transactions and improve the flow of customers.

Six Secrets Truckstop Operators Can Learn from Costco’s Success

Posted in: Truckstop Business, Marketing & Retail

NATSO members often look at the best practices of their fellow operators, but it is important to also look at the entire retail, food and fueling landscape. One of the continuing shining stars in today's current retail environment is Costco. While much of today’s retail landscape is driven by the growth and convenience of e-commerce, Costco is continuing to thrive. Here are six key ingredients that contribute to the retailer’s winning recipe of success.

Join Me Abroad to Take in New Great Ideas and the Latest Innovations

Posted in: Truckstop Business, Leadership & Strategy

I am a strong advocate for learning all we can from those around us, and I would love for NATSO members to join me in June at the NACS Convenience Summit Europe.

Along with retailers from around the world, I’ll be working my way through London and Amsterdam and will gather ideas and trends to share with truckstop and travel plaza operators when I return.

The tours, which are led by convenience industry experts, are designed to provide a closer look into retail operations and solutions and a deep dive into discussion-based learning.