Darren Schulte

Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators.

Schulte also leads NATSO's Profitable Retail Review program. A Profitable Retail Review is a custom assessment of your truckstop, including recommendations for every aspect of your facility, from actionable ideas to improve revenue to tactical ways to improve your net operating costs. Learn about NATSO's Profitable Retail Review program here.

Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising. Schulte has worked for: 

  • Love's Travel Stops and Country Stores,
  • HESS Corporation, 
  • Petro Stopping Centers, and
  • TSC Global/Barjan LLC.

Customer Service and Cleanliness Drive Sales at Pride Travel Center in Eloy

Posted in: Truckstop Travels

Pride Travel Center in Eloy, Arizona, excels in customer service and speed, which helps this location drive some incredible fuel volumes. In speaking with drivers during my visit, speed and staff are mentioned frequently, and this is critical especially when attempting to compete with more modern or brand new interstate travel centers.

Food Offerings Reign Supreme at Pride Travel Center’s Salome Location

Posted in: Truckstop Travels

During my travels, I was recently able to visit Pride Travel Center in Salome, Arizona, which is owned by Manjit Bajwa, Charanjit Bajwa, Laddie Bajwa and Jagjit Kahlon. Pride recently took this store over and have been making steady improvements to the operations, which is resulting in good success.

7 More Tips to Better Serve RV Customers at Your Truckstop

Posted in: Truckstop Business, Marketing & Retail

After a NATSO member asked me how she could drive more RV traffic to her travel center, I sat down with a friend who has spent the better part of four years and accumulated more than 100,000 miles traveling the country in a diesel-powered pickup towing a 30-foot travel trailer to learn more about his life on the road.

He shared his experiences and made some recommendations for how truckstops and travel plazas could better serve RVers.

He had a lot of great stuff to share! Here are seven more recommendations on how to attract and serve RV traffic.

A Quick Look at Another Canadian Travel Center Location

Posted in: Truckstop Travels

After stopping at PetroCanada during my time up north, I was also able to visit Husky Energy’s location in Golden BC. This particular location is operated by the husband-and-wife team of Denise and Ken Scott.

8 Tips to Better Serve RV Customers at Your Truckstop

Posted in: Truckstop Business, Marketing & Retail

A member recently asked me how she could drive more RV traffic to her travel center. RVs are a growing market and an often untapped customer base for travel plaza operators.

Whether we’re talking about those who take out their motorhomes and travel trailers on the weekends, the surprising number who use them to live on the road seasonally or full-time, these customers seek many of the same amenities you’re already offering to professional over-the-road drivers. If RVers aren’t on your radar, they should be.

I recently sat down with a friend who has spent the better part of four years and accumulated more than 100,000 miles traveling the country in a diesel-powered pickup towing a 30-foot travel trailer to learn more about his life on the road. He shared his experiences and made some recommendations for how truckstops and travel plazas could better serve RVers.