Darren Schulte

Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators.

Schulte also leads NATSO's Profitable Retail Review program. A Profitable Retail Review is a custom assessment of your truckstop, including recommendations for every aspect of your facility, from actionable ideas to improve revenue to tactical ways to improve your net operating costs. Learn about NATSO's Profitable Retail Review program here.

Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising. Schulte has worked for: 

  • Love's Travel Stops and Country Stores,
  • HESS Corporation, 
  • Petro Stopping Centers, and
  • TSC Global/Barjan LLC.

Trail's Travel Center is Poised to Capture Holiday Sales

Posted in: Truckstop Travels

Holiday sales can add up to big profits, and Trail's Travel Center in Albert Lea, Minnesota, is ready to take advantage of seasonal opportunities.

Inspiration from Ireland's Travel Plazas

Posted in: Truckstop Travels

I always love the opportunity to learn from our fellow operators abroad. A few years back, NATSO members had the chance to visit Irish travel centers during a European Study Tour. Recently, Tim Dumler, who is building a travel center in Castle Rock, Colorado, visited some travel plaza locations in Ireland for inspiration on his new build.

Golden Oil’s Truckstops Focus on Food and Cleanliness

Posted in: Truckstop Travels

Paul Bhardwaj, CEO and founder of Golden Oil, which operates four truckstops and is in the process of building its fifth, has been in the truckstop industry for more than 30 years. During that time, he has seen amenities and driver preferences change, and the locations do a fantastic job of staying current and remaining relevant.

Directional Signs at Jubitz Travel Center are Fun and Informative

Posted in: Truckstop Travels

With all of the cars and heavy-duty trucks coming and going at a truckstop or travel plaza, it is important drivers know where to go. Jubitz Travel Center in Portland, Oregon, has done a fantastic job with its directional signage, which provides customers with important information, improves the customer experience and increases safety.

Route 66 Food n Fuel Joliet Keeps Customers Moving

Posted in: Truckstop Travels

The Route 66 Food n Fuel location in Joliet, Illinois, is incredibly busy, and it can move through thousands of customers each day, especially during large events at the Chicagoland Speedway, which is adjacent to the location.