Darren Schulte

Darren Schulte

Darren Schulte serves as Vice President of Membership at NATSO. In this role, he directs recruitment, retention and customer service for truckstop and travel plaza members. He is also responsible for developing NATSO products and programs, particularly those relating to education, research and training for truckstop and travel plaza operators.

Schulte joined NATSO with nearly three decades of experience in truckstop and travel plaza operations and merchandising, most recently as the Vice President for Retail Merchandising for TSC Global/Barjan LLC. Prior to his time with TSC Global/Barjan LLC, Schulte also worked for Petro Stopping Centers and Love’s Travel Stops and Country Stores.

Coffee Cup Fuel Stops/Travel Plazas Offers Warm Smiles and Seating

Coffee Cup Fuel Stops has several great locations, and their Vermillion stop is no different. The location is warm and welcoming and has great signage and encourages customers to make their way from the fuel islands to the inside.

Stop and See ‘The Thing’ at Bowlin Travel Center

Posted in: Truckstop Travels

Bowlin Travel Centers operates ten locations in New Mexico and Arizona, and the Arizona location on I-10 and exit 322, 17 miles east of Benson and about 40 miles east of Tucson, excels at marketing. The location is famous for ‘The Thing,’ a roadside attraction that it touts on billboards up and down the interstate.

There is Something for Everyone at Quicklee’s

Posted in: Truckstop Travels

Quicklee’s Travel Center in Avon, New York, is another great example of a beautiful location. The location is highly recognized on sites, such as Trucker Path. The location is 19,000 square feet and sits on nearly 10 acres. Inside there is something for everyone. Like every modern travel center, there are the traditional c-store snacks, candy and beverages, and electronics and truck accessories. The store colors, use of different materials, and the layout and design make this operation POP from a visual standpoint.

See How Sunrise Pilot Travel Center #880 Meets its Customers’ Needs

Sunrise, Pilot Travel Center #880 in Port Jervis (Montague), New Jersey, which is owned by the Awad Family Corp., is another example of the great things NATSO members are doing.

Take in the COPEC Truckstop Experience

Posted in: Truckstop Travels

During the Good to Great Session at NATSO Connect, the other panelists and I shared some of our favorite examples of locations that are doing things well. I took the opportunity to highlight COPEC, a Chilean energy company with a chain of fueling stations throughout Chile.