Chuck White

Chuck White

Like you, Chuck is passionate about serving customers. His marketing mind is always running a mile a minute. Chuck serves as Vice President; Brands & Marketing for DAS Companies, a full service marketing & global supply chain portfolio company. Chuck leads DAS’s go-to-market strategic plan, bringing North America’s leading portfolio of on-the-go products to convenience and electronics retailers. Prior to joining DAS, Chuck spent two decades with Armstrong World Industries—building brands, devising marketing strategies, developing products, designing merchandising, and leading sales. Mostly, Chuck just helps teams win.

Top Ten New Truckstop and Travel Plaza Products of 2016

Posted in: Truckstop Business, Marketing & Retail

We at DAS are pleased to announce the top ten NEW products as voted on by retailers at the 2016 DAS Travel Center show.

DAS Companies' Infographic Gives Truckstop and Travel Plaza Operators Key Insights Into Their Top Customers

Keeping current on trucking trends can help truckstop and travel plaza operators know which products to stock and when. It can also help spark the next great idea or service that can make locations stand out, but tracking down all of the data isn’t always easy.

The 3 P’s to Succeed as a Convenience Retailer

Posted in: Truckstop Business, Marketing & Retail

Convenience stores within the truckstops and travel plazas are important profit centers for the locations, and they also provide a valuable customer service. Today more than ever shoppers are on the go and looking for solutions to meet their hectic lifestyles. C-stores at truckstops and travel plazas can capitalize on that growing demand by offering the right products at the right place at the right time.

How to Boost Holiday Season Sales at Your Truckstop

Posted in: Truckstop Business, Marketing & Retail

Even as we enjoy the heat of summer, it’s time to plan for hot seasonal sales on cold winter days. When devising a holiday season promotional plan it’s important to consider your customer segments, their key demographics, and what needs they have on this seasonal travel occasion. With these considerations in mind, seasonal promotions will result in higher quantity, more profitable sales.