Amy Toner

Amy Toner

Toner markets NATSO products, services and meetings. She is the content editor of NATSO's core websites, Stop Watch magazine and Highway Business Matters biweekly articles. In addition, she provides creative services across all departments. Toner joined NATSO in 2006. Prior to joining the association, she served as director of membership services at an association for ambulatory surgery centers. Toner lives in Washington, D.C., with her husband and son.

Where To Find Me

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NATSO Connect Coca Cola Presentation Shares Signage & Product Positioning Ideas to Boost Beverage Sales

Posted in: Truckstop Business

Those within the truckstop and travel plaza industry know that beverages and the cold vault make up a significant portion of travel plaza and truckstop sales, and research from Coca-Cola shows that beverages are often the catalyst for a stop in the first place.

“Beverages are the No. 1 reason for a trip to the store and account for more than one in four trips,” said J.T. McMahan, senior sales manager for Coca-Cola. McMahan made the remarks while sharing the latest innovate research from the beverage powerhouse during a presentation at NATSO Connect 2018.

However, 74 percent of gas customers leave without buying anything, which makes it important to find ways to capture their attention.

NATSO Staff Share Product Mix Tips at AMBEST

Posted in: Truckstop Business, Marketing & Retail

Stocking the right product mix is central to not only meeting customers’ needs but also growing sales. NATSO has created a Product Mix To-Go Toolkit to help truckstop and travel plaza operators identify the right products for their locations.

Maximize Your Vendor Relationships and Product Sales with These Three Tips from NATSO Connect

Posted in: Truckstop Business, Marketing & Retail

Vendors are valuable partners can help truckstop and travel plaza operators learn more about industry trends, category performance and promotional plans. During NATSO Connect 2018’s Good-to-Great Workshop, Darren Schulte, NATSO’s vice president of membership, shared several ways operators can get the most out of their vendor relationships.

Four Ways to Improve Employee Retention Shared During NATSO Connect

Posted in: Truckstop Business, Human Resources

Retaining top employees not only improves customer service and overall morale, it can save money, too. It costs about $4,000 every time an employee walks out the door, with employers having to pay to recruit new hires, fill the spot and train new employees.

“If you keep your employee, you keep your money,” said Heather Meade, a consultant with Ernst & Young and a leader of NATSO’s HR Share Group. Meade and Ernst & Young’s Tara Bradshaw spoke during NATSO Connect 2018 and shared several concrete ideas for retaining top talent.

Five Food-Service Lessons From NATSO Connect 2018

Posted in: Truckstop Business, The NATSO Show, Operations

Food and fuel are two of the top things truckstops and travel plazas are known for, and an effective food-service program takes work. During NATSO Connect 2018, food expert Michael Ouimet of Ouimet Consulting Group shared his expertise during the Good to Great Workshop. Here are five quick tips he shared during the event.