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3 Reasons To Care About The Cold Coffee Category from S&D Coffee & Tea

Posted in: Truckstop Business, Marketing & Retail

Iced coffee. Cold brew coffee. Frozen coffee.

These aren’t just variations on a theme; each is a distinct member of a larger beverage category that is gaining prominence: cold coffee.

When it comes to the cold coffee category, operators need to pay attention. Here are three reasons to care about the cold coffee category.

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Take in the COPEC Truckstop Experience

Posted in: Truckstop Travels

During the Good to Great Session at NATSO Connect, the other panelists and I shared some of our favorite examples of locations that are doing things well. I took the opportunity to highlight COPEC, a Chilean energy company with a chain of fueling stations throughout Chile.

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See How Yesway’s Wes-T-Go Shines

Posted in: Truckstop Travels

On one of my recent trips, I stopped at Yesway’s Wes-T-Go Travel Center in Tye, TX. It is another great NATSO member location that has a lot to see. Take a look at their great signage, eclectic mix of gift items and the overall clean, welcoming location.

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Take a Look at Zip Travel Center

Posted in: Truckstop Travels

As you know, I’m a big fan of touring truckstop and travel plaza locations. So much of what we do in our industry is similar to what the person down the street does—we all offer food and fuel, but it can be fun to see how locations do it differently.

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There is Much to See at Danny’s Big Rig Resort Truckstop

Posted in: Truckstop Travels

I’ve been on the road almost nonstop since NATSO Connect in Nashville, and have gotten to see several great locations. Danny’s Big Rig Resort in Phoenix, Arizona, was among my recent stops. It is a beautiful location, and I’d love to take you on a virtual tour.

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Get The Inside Scoop On The Newest Renewable Fuel Blend

Posted in: Fuel and Trucking, Biodiesel

The latest innovation in the fuel industry takes advantage of the benefits of two leading renewable fuels — ones many truck stops are familiar with.

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Six Ways to Improve Your Speed-of-Service at Your Truckstop

Posted in: Truckstop Business, Marketing & Retail, Operations

Professional drivers and consumers are increasingly pressed for time, and it isn’t just because they have somewhere to be. For Class 8 truck drivers, hours-of-service regulations and electronic logging devices strictly dictate how they must spend their time, and they have to get the most out of every minute.

So, my question to independent truckstop and travel plaza operators is with all these changes that are taking place revolving around speed, what are we doing about it? Are you staffing to get customers in and out quickly? Are you laying the store out for speed? Are you designing the parking lot and fuel pumps to get trucks in and out faster?

My nephew is a professional driver and tells me he recently began to stop at QuickTrip because no matter how busy they are, he is always in and out within 30 minutes for food, fuel and the restroom. That tells us so much about where the industry is heading.

Here are six areas where you can drive the speed-of-service at your location.

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Find Inspiration and Solutions at NATSO Member Travel Plaza Locations

Posted in: Truckstop Travels

One of my favorite things about visiting NATSO member locations is discovering best practices, creative solutions and great ideas that can benefit others in the industry. This week, I dug into our archives and have dusted off some past posts that can provide some inspiration on everything from cleaning to signage.

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Key Factors to Consider When Developing a Rebate Program at Your Truckstop

Posted in: Truckstop Business, Marketing & Retail

Everyone loves a retail rebate program. Certainly all retail rebate programs are good, right? Certainly they generate more profit for my organization. Or, are they much like fuel programs that you sign up for that are supposed to generate more fuel gallons for your location via a reduced cost to the customer when in the end all they do is generate less profit on customer gallons you already have? Hence, you discount gallons that you are already servicing and the few new gallons generated do not offset the loss profit of the old gallons.

But let’s get back to retail rebates. What should you consider when developing a rebate program?

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Steps to Make Sure the Seasonal Promotional Program at Your Truckstop Is Great

Posted in: Truckstop Business, Marketing & Retail

Ask anyone how to create a seasonal promotional program and I am certain you will get a different answer from each person. Hopefully the basic tactics would all be about the same and where they would differ would be in the details of the individual and how they would execute the program.

That being said, I thought I would layout the basics that I shared from the Good To Great Session from NATSO Connect 2018.

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