Articles

Georgia Governor Signs Law Laying Groundwork for Competitive EV Charging Network

Creating a Strong Brand for Your Travel Center with Stephanie Stuckey, CEO of Stuckey's Corporation

After wowing the audience at NATSO Connect, Stephanie Stuckey, CEO of Stuckey's Corporation, hopped behind the podcast desk to share more about creating and curating a unique brand-building experience. More

Some Truckstop And Travel Centers Continue To Have Success With Food Delivery Options

Food delivery surged during the pandemic, and several truckstop and travel plazas continue to have success with food delivery options. More

NATSO Foundation Launches New Toolkit on Top Truck Repair and Truck Washes Questions

Truck repair and truck washes can be valuable profit centers that also meet professional drivers’ critical needs, but there are several key factors business owners must consider before expanding into the maintenance and truck wash business. To help operators answer this question and more, the NATSO Foundation worked with industry experts to answer frequently asked questions about these two profit centers in the newly launched 18 FAQs on Shop Repair & Truck Washes Toolkit. More

Tools to Develop Your Brand Strategy - Video and Worksheets Members Only Join or Login

Are you struggling to develop your brand's niche to gain a competitive advantage? Look no further than this informative video overview by NATSO's Vice President of Branding and Marketing, Andrew Evans. In this video, we'll explore the essential elements of developing a strong brand strategy, including developing your brand personality, identifying your points of differentiation, defining your brand imagery, and more. We'll also provide an example of a fictional brand strategy and offer fillable slides to help NATSO members define their niche. Don't miss out on this valuable opportunity to take your branding efforts to the next level! More

NATSO Foundation and the Tire Industry Association Create a Roadside Safety Showcase at NATSO Connect

Safety is a top priority for travel center technicians providing truck repair, whether it is in a shop or on the roadside, and the NATSO Foundation has taken a multi-pronged approach to addressing critical issues involving truck repair providers. As part of its efforts, the foundation transformed its booth at NATSO Connect, March 7-10, into a Roadside Safety Showcase. More

6 Ideas for Improving Professional Drivers' Experience at the Pump

Professional drivers’ experience at the fuel pump is very important to their experience. There are several elements travel centers should consider when thinking through the driver experience. Gather six ideas for improving drivers’ experience at the fuel pump. More

Travel Center Ideas to Improve Professional Drivers’ Experience at the Pump

Professional drivers’ experience at fuel pump can turn either them into loyal customers or send them running to the competition. There are several elements truckstop and travel plaza operators should consider when thinking through the driver experience, including how well equipment works, ways to speed the fueling experience and how to use the pumps to boost inside sales. More

Community, Loyalty and Great Food at Cubby's

The NATSO Foundation's podcast snagged Delone Wilson, president at Cubby's Inc. at NATSO Connect to learn about Cubby's Inc. Cubby’s Inc. has been the operator of convenience stores in Nebraska, Iowa, and South Dakota since 1979. Wilson shared about Cubby's work in the community, its world-famous food and their Bear Bucks loyalty program. More

Bipartisan Lawmakers Re-Introduce Truck Parking Safety Improvement Act

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