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Tools to Develop Your Brand Strategy - Video and Worksheets

Tools to Develop Your Brand Strategy - Video and Worksheets Members Only Join or Login

Are you struggling to develop your brand's niche to gain a competitive advantage? Look no further than this informative video overview by NATSO's Vice President of Branding and Marketing, Andrew Evans. In this video, we'll explore the essential elements of developing a strong brand strategy, including developing your brand personality, identifying your points of differentiation, defining your brand imagery, and more. We'll also provide an example of a fictional brand strategy and offer fillable slides to help NATSO members define their niche. Don't miss out on this valuable opportunity to take your branding efforts to the next level! More

NATSO Foundation and the Tire Industry Association Create a Roadside Safety Showcase at NATSO Connect

NATSO Foundation and the Tire Industry Association Create a Roadside Safety Showcase at NATSO Connect

Safety is a top priority for travel center technicians providing truck repair, whether it is in a shop or on the roadside, and the NATSO Foundation has taken a multi-pronged approach to addressing critical issues involving truck repair providers. As part of its efforts, the foundation transformed its booth at NATSO Connect, March 7-10, into a Roadside Safety Showcase. More

6 Ideas for Improving Professional Drivers' Experience at the Pump

6 Ideas for Improving Professional Drivers' Experience at the Pump

Professional drivers’ experience at the fuel pump is very important to their experience. There are several elements travel centers should consider when thinking through the driver experience. Gather six ideas for improving drivers’ experience at the fuel pump. More

Travel Center Ideas to Improve Professional Drivers’ Experience at the Pump

Travel Center Ideas to Improve Professional Drivers’ Experience at the Pump

Professional drivers’ experience at fuel pump can turn either them into loyal customers or send them running to the competition. There are several elements truckstop and travel plaza operators should consider when thinking through the driver experience, including how well equipment works, ways to speed the fueling experience and how to use the pumps to boost inside sales. More

Community, Loyalty and Great Food at Cubby's

Community, Loyalty and Great Food at Cubby's

The NATSO Foundation's podcast snagged Delone Wilson, president at Cubby's Inc. at NATSO Connect to learn about Cubby's Inc. Cubby’s Inc. has been the operator of convenience stores in Nebraska, Iowa, and South Dakota since 1979. Wilson shared about Cubby's work in the community, its world-famous food and their Bear Bucks loyalty program. More

Bipartisan Lawmakers Re-Introduce Truck Parking Safety Improvement Act

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U.S. Court of Appeals Upholds Swipe Fee Settlement

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NATSO Testifies on Gubernatorial E-15 Waiver Request

NATSO Executive Vice President of Government Affairs David Fialkov testified before the Environmental Protection Agency (EPA) that while the fuel retailing industry supports the year-round sale of gasoline containing 15 percent ethanol, questions remain that the agency must answer for industry to ensure the best path forward.   More

NATSO Connect Explores What Innovative Retail Technology Truckstops Should Embrace Now

NATSO Connect Explores What Innovative Retail Technology Truckstops Should Embrace Now

Professional drivers and four-wheel travelers are looking for speed and convenience, and operators said they are using technology to get customers in and out fast. Operators shared their experiences during the keynote panel discussion, Don’t Get Left Behind: What Innovative Retail Technology Should Embrace Now at NATSO Connect in Dallas, Texas. More

Panelists Delve into EV Charging and NEVI Grants at NATSO Connect 2023

Panelists Delve into EV Charging and NEVI Grants at NATSO Connect 2023

The federal government has approved EV charging proposals in all 50 states, and grants under the National Electric Vehicle Infrastructure (NEVI) program will be opening soon. Panelists discussed EV charging opportunities and challenges during NATSO Connect’s emerging alternative fuels keynote, Travel Center Roadmap to Navigating Electric Vehicle Charging Stations and NEVI Grants. More

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