Top consumer need states, what motivates consumers to purchase, include personal loyalty, price sensitivity and as a treat. Of these top three, price was the only one to grow in importance from 2012 to 2013.(1)
The leading reason why consumers choose one location over another is quality and taste at 68%, followed closely by convenience of location at 60%, good service at 46% and cost at 41%.(2)
For drivers especially, convenience is to be expected, however never under estimate the importance of quality coffee and service as means to keep customers coming back. Health benefits may also play a role in coffee consumption. Drinking coffee is linked to reduced risk of cardiovascular disease, dementia and some cancers.(3)
Sources:
Sources:
(1) NPD Group/CREST, YE March 2103
(2) US Beverage Consumer Trend Report, Technomic 2012
(3) Beverage Industry, Ingredient Spotlight 2013
/// S&D Coffee & Tea, in continuous operation since 1927, serves over 90,000 customers through national distribution and direct store delivery. Operators can learn more about the innovative beverage solutions that S&D Coffee & Tea offers by visiting the company website at www.sdcoffeetea.com or by contacting Jim Edmonson at edmonsonj@sndcoffee.com.
The opinions and advice given by guest contributors are not necessarily those of NATSO Inc. The posts should not be considered legal advice. Qualified professionals should be sought regarding advice and questions specific to your circumstances.
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