Where Operators Find News


News is everywhere, but when it comes to keeping up with the latest on the truckstop and transportation industries, NATSO members said there are a few key places they look for information.

Marsha Bird, chief executive operator of the North American Truck Stop Network, a network of independently owned and operated truckstop and travel plaza locations, said, “The first thing I read every month is theStop Watch magazine for the interesting articles and information it provides.”

Like Bird, Tristen Griffith, president and chief executive officer, Sacramento 49er Travel Plaza, Sacramento, Calif., reads Stop Watch. She also scans the local business journal and she reads industry specific articles in Transport Topics and Restaurant News.

Both Bird and Griffith read driver-specific publications. Bird said she readsMovin' Out—a free publication distributed at truckstops, and Griffith readsChallenge Magazine published by Pilot Flying J.

Robert Wollenman, owner of Deluxe Truck Stop in St. Joseph, Mo., said he reads the Wall Street JournalModern Tire DealerConvenience Store News and Modern Bulk Transporter. “These give me a diverse pulse on what is impacting the financial and operational aspects of our truckstop,” he said. “I visit NATSO and the Missouri Petroleum Marketers websites for news pertaining to national and state agendas.”

Operators also turn to the web. Griffith relies on Iphone apps, web search engines and feeds, which means news finds her, and Bird gets on Facebook every day to “see if anything new and exciting is being posted,” she said.

{HBMHighway Business Matters is a brief semi-monthly newsletter created exclusively for companies that provide products or services to the truckstop and travel plaza industry. Highway Business Matters will keep you informed on trends, tactics, and tips to help you connect to the $65 billion truckstop and travel plaza industry. 

Help tailor Highway Business Matters to meet your needs by sharing your feedback and story ideas. Send your input to: atoner@natso.com.


Mindy Long's photo

Mindy Long

Before launching a full-time freelance career, Long edited NATSO's Stop Watch magazine. Prior to that Long worked as a staff reporter for Transport Topics, a weekly trade newspaper, covering freight transportation, fuel and environmental issues. In addition to covering the transportation sector, Long has written, reported and edited for a variety of media outlets. She was the Washington correspondent for WCAX-TV (CBS) in Burlington, Vt., a criminal court reporter in Chicago and a freelance copy editor for Kiplinger’s Personal Finance magazine in Washington D.C. Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City.More
Highway Business Matters (HBM)
Supplier Focus:
North American Truck Stop Network
Retailer Featured:
49er Travel PlazaDeluxe Truck StopPilot Flying J

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