Understanding The Truckstop and Travel Plaza Customer

The primary customers at truckstops and travel plazas can be grouped into two categories—the professional truck driver or the four-wheel traveler, but there are several variations within those two groups. Drivers can be company drivers, leased owner operators or true owner operators. Four- wheel drivers might be locals, tourists or commuters. 

The one thing all customers have in common is that when they stop, they are either after food, fuel or the restroom. It is their differences that set them apart. Identifying and analyzing the different types of customers can help operators shape their product offerings, services and messaging...

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Mindy Long's photo

Before launching a full-time freelance career, Long edited NATSO's Stop Watch magazine. Prior to that Long worked as a staff reporter for Transport Topics, a weekly trade newspaper, covering freight transportation, fuel and environmental issues. In addition to covering the transportation sector, Long has written, reported and edited for a variety of media outlets. She was the Washington correspondent for WCAX-TV (CBS) in Burlington, Vt., a criminal court reporter in Chicago and a freelance copy editor for Kiplinger’s Personal Finance magazine in Washington D.C. Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City.More
Source:
Stop Watch Magazine
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