Ten Ways to Promote the Bill Moon Scholarship to Your Truckstop Staff


Each year the NATSO Foundation’s Bill Moon Scholarship program distributes thousands of dollars to students to pursue their educational goals. In 2016, the foundation will award five, $5,000 scholarships to truckstop and travel plaza employees and/or their legal dependents.

The scholarship program is an amazing employee benefit, and truckstops and travel plaza operators should encourage all of their employees to submit an application by the May 15, 2016, deadline. Here are 10 ways you can promote the scholarship to your staff:

  1. Place an article highlighting the award in your company newsletter.

  2. Post a link to the NATSO Foundation website and the scholarship program on your intranet (http://www.natso.com/natsofoundation/billmoonscholarship).

  3. Send an email blast to employees with information about the scholarship, important deadlines and a link to the application (http://www.natso.com/natsofoundation/billmoonscholarship).

  4. Display photos and information about prior scholarship recipients from your location.

  5. Place an informative description of the program in the company handbook for new employees.

  6. Post a flyer (one is available here for download) in a central area.

  7. Remind employees about the program at company meetings.

  8. Place table tents on tables in break areas.

  9. Encourage your HR director to share information about the scholarship when meeting with employees.

  10. Include information about the scholarship program in employees’ paychecks.
Mindy Long's photo

Mindy Long

Before launching a full-time freelance career, Long edited NATSO's Stop Watch magazine. Prior to that Long worked as a staff reporter for Transport Topics, a weekly trade newspaper, covering freight transportation, fuel and environmental issues. In addition to covering the transportation sector, Long has written, reported and edited for a variety of media outlets. She was the Washington correspondent for WCAX-TV (CBS) in Burlington, Vt., a criminal court reporter in Chicago and a freelance copy editor for Kiplinger’s Personal Finance magazine in Washington D.C. Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City.More
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