Survey Shows Growing Consumer Concern over Fuel and Food Prices


In its most recent consumer sentiment and behavior survey, food industry research firm Technomic, Inc., found that 84 percent of consumers believe that grocery prices have risen in the past three months and 62 percent believe restaurant prices have risen.

Bob Goldin, executive vice president of Technomic, believes that the rapid rise in fuel prices, now at record highs, has raised consumer sensitivity to price increases in grocery stores and restaurants.Goldin said, “Consumers are deeply concerned about the price of gas, which they expect to continue to rise. As a result, they are very likely to reduce their spending on groceries and restaurant meals and increase their reliance on coupons and deals.”

By keeping up with industry trends, industry suppliers can bring current issues and potential solutions to their customers. For example, Goldin noted that consumers have become more aware of total value, of which package/portion size is a key component. He urged food and restaurant companies to be sensitive to the risks of downsizing.

As part of the survey, Technomic found that 50 percent of consumers believe packaged food sizes have gotten smaller and 32 percent believe the same thing has happened with restaurant portions.

{HBMHighway Business Matters is a brief semi-monthly newsletter created exclusively for companies that provide products or services to the truckstop and travel plaza industry. Highway Business Matters will keep you informed on trends, tactics, and tips to help you connect to the $65 billion truckstop and travel plaza industry. 

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Mindy Long's photo

Mindy Long

Before launching a full-time freelance career, Long edited NATSO's Stop Watch magazine. Prior to that Long worked as a staff reporter for Transport Topics, a weekly trade newspaper, covering freight transportation, fuel and environmental issues. In addition to covering the transportation sector, Long has written, reported and edited for a variety of media outlets. She was the Washington correspondent for WCAX-TV (CBS) in Burlington, Vt., a criminal court reporter in Chicago and a freelance copy editor for Kiplinger’s Personal Finance magazine in Washington D.C. Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City.More
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