Silver's Travel Center Hits The Mark With A Re-Branding

When Silver’s Travel Center rebranded its c-store location by franchising with On The Run by Circle K, it brought a new atmosphere to the store and led to a 15 percent increase in sales, which is particularly impressive because it is a down market.
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Rebranding its c-store.jpg

Photo Credit: Darren Schulte/NATSO

When Silver’s Travel Cen­ter rebranded its c-store location by franchising with On The Run by Circle K, it brought a new atmosphere to the store and led to a 15 percent increase in sales, which is particularly impres­sive because it is a down market.

Ron Hicks, general manager of Sil­ver's Travel Center, Henderson Trav­el Center and Frog City Travel Plaza, attributes the boost to the remodel and the improved merchandising mix that he can take advantage of as a franchisee. Because Circle K has more than 7,500 stores worldwide, the company knows what sells and has buying power Silver’s couldn’t have achieved on its own...

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