NATSO Customizes Supplier Experiences at The NATSO Show


Each year truckstop and travel plaza leaders and industry suppliers invest time and money to come together under one roof at The NATSO Show. Industry suppliers contribute greatly to fostering a successful event for truckstop attendees, and this year NATSO is doing even more to ensure vendors have the convention presence they seek.

“One size does not fit all. We know suppliers have unique products and specific needs, which is why we are creating customized, relevant opportunities that will allow them to accomplish their goals,” said Pamela Hayes, vice president of strategic partnerships. “We are committed to providing a customized approach for each company.”

From obtaining exposure at keynote events to securing focused networking opportunities on the show floor, NATSO is offering countless opportunities for suppliers to connect with their target audience.

“The first step is for our industry partners to establish their marketing objectives. Then we can work together to identify the specialized experiences that will advance their distinct goals,” Hayes said.

Those with new products to feature may benefit from showcasing them on NATSO’s Center Stage during the Game Changers product demonstrations. NATSO can also offer opportunities that will allow vendors to showcase their expertise, such as educational sessions or a platform to unveil new research.

Suppliers may be interested in utilizing organized focus groups of industry leaders to discuss new and existing products in detail. NATSO is also encouraging suppliers to bring their ideas to the table.

“By working together we can create any number of unique experiences,” Hayes said. “This specialized approach will ensure vendors meet their objectives and get an improved return on investment.”

Certain partnership opportunities are limited and key deadlines may apply. Companies interested in advancing their goals at The NATSO Show can contact Pamela Hayes for more information at

{HBMHighway Business Matters is a brief semi-monthly newsletter created exclusively for companies that provide products or services to the truckstop and travel plaza industry. Highway Business Matters will keep you informed on trends, tactics, and tips to help you connect to the $65 billion truckstop and travel plaza industry. 

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Mindy Long's photo

Mindy Long

Before launching a full-time freelance career, Long edited NATSO's Stop Watch magazine. Prior to that Long worked as a staff reporter for Transport Topics, a weekly trade newspaper, covering freight transportation, fuel and environmental issues. In addition to covering the transportation sector, Long has written, reported and edited for a variety of media outlets. She was the Washington correspondent for WCAX-TV (CBS) in Burlington, Vt., a criminal court reporter in Chicago and a freelance copy editor for Kiplinger’s Personal Finance magazine in Washington D.C. Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City.More
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