NATSO Announces New Opportunities to Connect with Industry Leaders at The NATSO Show

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At The NATSO Show, we're focused sharply on the executives, owners and leaders who run the nation's truckstops and travel plazas. We're dedicated to connecting them to game-changing solutions, to forward-looking business intelligence, and to industry suppliers who can help them take their businesses to the next level.

How are we making that happen? First, we're reaching out to suppliers that are equipped to move beyond the traditional sales dynamic to achieve collaborative relationships with truckstop and travel plaza leaders.

Then, we're creating opportunities at The NATSO Show to make those relationships happen by:

  • replacing traditional breakout sessions with discussions led or sponsored by industry suppliers who are experts in a product or service sold by NATSO members; 
  • supplementing booths with private business suites and offices where suppliers and attendees can have meaningful discussions; and,
  • integrating suppliers into the convention physically, with key events and meals taking place right on the exhibit floor to maximize networking, discussion and engagement.

Read on to learn more about opportunities to connect industry leaders to your company's expertise, new products and innovations at The NATSO Show 2011. Or, learn about custom-designed packages to help you engage with truckstop and travel center leaders by contacting Pamela Hayes at phayes@natso.com or (703) 739-8565.

{HBMHighway Business Matters is a brief semi-monthly newsletter created exclusively for companies that provide products or services to the truckstop and travel plaza industry. Highway Business Matters will keep you informed on trends, tactics, and tips to help you connect to the $65 billion truckstop and travel plaza industry. 

Help tailor Highway Business Matters to meet your needs by sharing your feedback and story ideas. Send your input to: atoner@natso.com.

Amy Toner's photo

Amy Toner

Toner markets NATSO products, services and meetings. She is the content editor of NATSO's core websites, Stop Watch magazine and Highway Business Matters biweekly articles. In addition, she provides creative services across all departments. Toner joined NATSO in 2006. Prior to joining the association, she served as director of membership services at an association for ambulatory surgery centers. Toner lives in Washington, D.C., with her husband and son. More
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Highway Business Matters (HBM)

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