Making Change Part of Your Truckstop's Culture

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The ability to evolve and change can strengthen a business and contribute to long-term success. Within the truckstop and travel plaza industry, shifts in consumer behavior coupled with increasing competition are driving the need for operators to explore and adopt new service offer­ings in order to stay competitive.

“You have to clarify how the fu­ture is going to be different than the past and how your team can make the future a reality,” said Darren Schulte, vice president of member­ship at NATSO.

Recently, Dollar General added fuel, Purple has started offering home delivery of fuel in certain ar­eas and big box retailers are offering grab-and-go food.

“We need to get into other peo­ple’s business because they are get­ting into ours all of the time,” Schulte said. “We are truckstops, but we have to be thinking of how we get to other pieces of the busi­ness,” Schulte said. “We have to use what we have and the weapon we have is fuel. We have to figure out ways to maximize that.”

Don Quinn, president of Sapp Bros., said change has always been necessary for success. “We have understood the opportunity that comes with change,” he said...

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Mindy Long's photo

Before launching a full-time freelance career, Long edited NATSO's Stop Watch magazine. Prior to that Long worked as a staff reporter for Transport Topics, a weekly trade newspaper, covering freight transportation, fuel and environmental issues. In addition to covering the transportation sector, Long has written, reported and edited for a variety of media outlets. She was the Washington correspondent for WCAX-TV (CBS) in Burlington, Vt., a criminal court reporter in Chicago and a freelance copy editor for Kiplinger’s Personal Finance magazine in Washington D.C. Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City.More
Source:
Stop Watch Magazine
Retailer Featured:
Petro Dodge CitySapp Bros.White's Travel Center LLC

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