INCREASED COMPETITION: Keeping an Eye on Truck Terminals And Dealerships

More and more businesses are expand­ing their services and creeping into territory that was once served primarily by the truckstop and travel plaza indus­try. Throughout the year, Stop Watch is examining specific groups that are entering this space, including dealer­ships, carriers’ distribution centers, big box retailers and turnpikes, how they’re changing and what NATSO members need to know about the category. Visit to see all of the articles.


Trucking companies are constantly working to attract and retain driv­ers, and many are focusing on their terminals and offerings as ways to improve the driver experience, which could decrease the number of services drivers seek out on the road.

Hotel Room
Late last year Werner Enterprises opened a My Place Hotel franchise in Lithia Springs, Georgia. The lo­cation opened its doors to Werner’s professional drivers before it wel­comed in travelers in the Atlanta area and features rooms designed specifi­cally for those with a commercial driver’s license.

Werner and My Place collaborated on the rooms, designing solutions and modifying the My Place pro­totype to include 50 double rooms made for Werner’s professional driv­ers...

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Mindy Long's photo

Before launching a full-time freelance career, Long edited NATSO's Stop Watch magazine. Prior to that Long worked as a staff reporter for Transport Topics, a weekly trade newspaper, covering freight transportation, fuel and environmental issues. In addition to covering the transportation sector, Long has written, reported and edited for a variety of media outlets. She was the Washington correspondent for WCAX-TV (CBS) in Burlington, Vt., a criminal court reporter in Chicago and a freelance copy editor for Kiplinger’s Personal Finance magazine in Washington D.C. Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City.More
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