Increased Competition: Battling Big Box Retailers

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Photo credit: Darren Schulte

More and more businesses are expanding their services and creeping into territory that was once served primarily by the truckstop and travel plaza industry. Throughout the year, Stop Watch is examining specific groups that are entering this space, including dealerships, carriers’ distribution centers and turnpikes, how they’re changing and what NATSO members need to know about the category. Visit www.natso.com/increasedcompetition to see all the articles.

Battling Big Box Retailers
Big box stores are working to create greater convenience for shoppers and finding ways to get shoppers to buy something they didn’t traditionally buy at the location. That strategy could attract truckstop and travel plaza customers, cutting into sales at NATSO member locations, said Darren Schulte, vice president of membership for NATSO.

“This isn’t necessarily anything new, but big box retailers are in­creasingly selling products that tra­ditionally belonged in other areas,” Schulte said. “They’re trying to get that customer who may have been one of our customers...”

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Mindy Long's photo

Before launching a full-time freelance career, Long edited NATSO's Stop Watch magazine. Prior to that Long worked as a staff reporter for Transport Topics, a weekly trade newspaper, covering freight transportation, fuel and environmental issues. In addition to covering the transportation sector, Long has written, reported and edited for a variety of media outlets. She was the Washington correspondent for WCAX-TV (CBS) in Burlington, Vt., a criminal court reporter in Chicago and a freelance copy editor for Kiplinger’s Personal Finance magazine in Washington D.C. Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City.More
Source:
Stop Watch Magazine

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