Increase Sales at Your Truckstop With A Strong Retail Program

RetailTrendsforArticle2.jpgPhoto Credit: Jules Clifford/NATSO

All truckstop and travel plaza operators are working to get customers in the door and to the cash register, and a well-planned retail strategy can do just that. Yet all too often, business owners are trying to be everything to everybody, which can do more harm than good.

“There is usually a very big discon­nect from the reality of an operator’s actual store and the type of custom­ers shopping there versus their actual merchandising strategy and tactics,” said Darren Schulte, vice president of membership at NATSO.

To increase their success, top truckstop and travel plaza op­erators should have plans and pro­cesses in place to help them manage the fundamentals on a daily basis and craft a retail strategy based on the key customer group locations are trying to attract...

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Mindy Long's photo

Before launching a full-time freelance career, Long edited NATSO's Stop Watch magazine. Prior to that Long worked as a staff reporter for Transport Topics, a weekly trade newspaper, covering freight transportation, fuel and environmental issues. In addition to covering the transportation sector, Long has written, reported and edited for a variety of media outlets. She was the Washington correspondent for WCAX-TV (CBS) in Burlington, Vt., a criminal court reporter in Chicago and a freelance copy editor for Kiplinger’s Personal Finance magazine in Washington D.C. Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City.More
Stop Watch Magazine
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Paragon Solutions
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Cash Magic Truck Plazas and CasinosDavis Travel CenterPetro Dodge CityShoemaker’s Truck Station

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