Increase Sales at Your Truckstop With A Strong Retail Program

RetailTrendsforArticle2.jpgPhoto Credit: Jules Clifford/NATSO

All truckstop and travel plaza operators are working to get customers in the door and to the cash register, and a well-planned retail strategy can do just that. Yet all too often, business owners are trying to be everything to everybody, which can do more harm than good.

“There is usually a very big discon­nect from the reality of an operator’s actual store and the type of custom­ers shopping there versus their actual merchandising strategy and tactics,” said Darren Schulte, vice president of membership at NATSO.

To increase their success, top truckstop and travel plaza op­erators should have plans and pro­cesses in place to help them manage the fundamentals on a daily basis and craft a retail strategy based on the key customer group locations are trying to attract...

The resource you are attempting to view is for NATSO Members only. To read the full story, you must be a NATSO member.

To login, enter your UserID and Password below. 

If you need any assistance, please contact NATSO Member Services at (703) 549-2100 between 9:00 a.m. and 5:00 p.m. EST, Monday through Friday, or email us at membership@natso.com

You can also reset your username or password here.

Learn more about NATSO membership here or join NATSO now.

Already a member, but don't have a NATSO account? Create a new account.

Mindy Long's photo

Before launching a full-time freelance career, Long edited NATSO's Stop Watch magazine. Prior to that Long worked as a staff reporter for Transport Topics, a weekly trade newspaper, covering freight transportation, fuel and environmental issues. In addition to covering the transportation sector, Long has written, reported and edited for a variety of media outlets. She was the Washington correspondent for WCAX-TV (CBS) in Burlington, Vt., a criminal court reporter in Chicago and a freelance copy editor for Kiplinger’s Personal Finance magazine in Washington D.C. Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City.More
Source:
Stop Watch Magazine
Supplier Focus:
Paragon Solutions
Retailer Featured:
Cash Magic Truck Plazas and CasinosDavis Travel CenterPetro Dodge CityShoemaker’s Truck Station

Back to Truckstop Business