Great Idea in Action: We Pump Wednesday


During lunch on Wednesdays at the truckstops of Miller Oil Co. in Norfolk, Virgina, customers are treated to the unusual luxury of having their fuel pumped.

From 11:00 a.m. to 1:00 p.m., staff don their bright We Pump Wednesday t-shirts and pump fuel for professional drivers and four-wheelers.

This is a creative way of showing their customers their appreciation by offering extra customer service without having to staff fuel jockeys every day. It is also a good way to keep folks to stop in for gas during the week. 

Photo credit: Taryn Brice-Rowland/NATSO

Amy Toner's photo

Amy Toner

Toner markets NATSO products, services and meetings. She is the content editor of NATSO's core websites, Stop Watch magazine and Highway Business Matters biweekly articles. In addition, she provides creative services across all departments. Toner joined NATSO in 2006. Prior to joining the association, she served as director of membership services at an association for ambulatory surgery centers. Toner lives in Washington, D.C., with her husband and son. More
Stop Watch Magazine
Retailer Featured:
Miller Oil Company

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