Great Idea in Action: New Employee Buttons


Being a new employee can always feel overwhelming, but that is particularly true at truckstops and travel plazas where there are a number of profit centers as well as customers who may be in a rush and impatient.

“In our business, you might have a driver who isn’t in the best mood asking a travel store cashier if we work on turbos in the service center,” said Keith Wade, operations director at Dodge City Petro.

To help take some of the stress off of new cashiers and set customers’ expectations, Wade has new hires wear big yellow buttons that say, “Be patient. I am in training.” Wade said he has found the buttons encourage customers to be understanding if the cashier is moving a little slow or needs to seek out the answer to a question.

Photo Credit: Dodge City Petro

Amy Toner's photo

Amy Toner

Toner markets NATSO products, services and meetings. She is the content editor of NATSO's core websites, Stop Watch magazine and Highway Business Matters biweekly articles. In addition, she provides creative services across all departments. Toner joined NATSO in 2006. Prior to joining the association, she served as director of membership services at an association for ambulatory surgery centers. Toner lives in Washington, D.C., with her husband and son. More
Stop Watch Magazine
Retailer Featured:
Petro Dodge City

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