Great Idea in Action: Bobby Bucks


White’s Petro Stopping Center in Raphine, Virginia, has its own currency—Bobby Bucks.

Bobby Bucks are employee rewards that are printed to look like a dollar. “I especially like that the picture of me on them is an old one,” joked Bobby Berkstresser, owner of White’s.

An employee can earn a Bobby Bucks when a customer satisfaction card comes in with an extraordinary comment about an employee on it or if the manager sees them do something especially great. “They are meant to acknowledge when our employees have gone above and beyond,” Berkstresser explained.

They are also given out as awards when a department hits a noteworthy goal. Managers are given Bobby Bucks to give out at their discretion. They can be used anywhere in the travel plaza.

Photo credit: Brittany Palmer/NATSO

Amy Toner's photo

Amy Toner

Toner markets NATSO products, services and meetings. She is the content editor of NATSO's core websites, Stop Watch magazine and Highway Business Matters biweekly articles. In addition, she provides creative services across all departments. Toner joined NATSO in 2006. Prior to joining the association, she served as director of membership services at an association for ambulatory surgery centers. Toner lives in Washington, D.C., with her husband and son. More
Stop Watch Magazine
Retailer Featured:
White's Travel Center LLC

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