Give Gifts That Get Noticed


As the holidays near, many people are making shopping lists and looking for the perfect items to send key customers. Those looking to send gifts want to ensure they send something that will stand out and be appreciated. Highway Business Matters talked with truckstop and travel plaza operators to find out more about the best gifts they’ve ever received.

“Something that we can share in the office is really nice,” said Rex Davis, president of Melvin L. Davis Oil Co. that operates locations in Stony Creek and Warfield, Va. “A basket of fruit or something we can share is much appreciated.”

Regional items can also stand out. Davis told HBM he looks forward to a box of Virginia apples one of his Virginia-based vendors sends. “It is locally grown and put together. It is neat,” he said.

Dave Shoemaker, president of Shoemaker’s Truck Station in Lincoln, Neb., said one of the neatest gifts he’s received was from a customer. “His wife had decorated a wash pan and filled it with fruits and candies. It wasn’t very expensive and they hand delivered it,” he said, noting that it is fun to try new soda pop, candies or cookies.

Like Davis, Shoemaker appreciates gifts he can share with all employees at a location. “We’ll sit it out and let the employees munch on it,” he said.

{HBMHighway Business Matters is a brief semi-monthly newsletter created exclusively for companies that provide products or services to the truckstop and travel plaza industry. Highway Business Matters will keep you informed on trends, tactics, and tips to help you connect to the $65 billion truckstop and travel plaza industry. 

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Mindy Long's photo

Mindy Long

Before launching a full-time freelance career, Long edited NATSO's Stop Watch magazine. Prior to that Long worked as a staff reporter for Transport Topics, a weekly trade newspaper, covering freight transportation, fuel and environmental issues. In addition to covering the transportation sector, Long has written, reported and edited for a variety of media outlets. She was the Washington correspondent for WCAX-TV (CBS) in Burlington, Vt., a criminal court reporter in Chicago and a freelance copy editor for Kiplinger’s Personal Finance magazine in Washington D.C. Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City.More
Highway Business Matters (HBM)
Retailer Featured:
Melvin L. Davis Oil Co.Shoemaker’s Truck Station

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