From Milkshakes to Motocycles: Truckstop Operators Get Creative in Their Parking Lots

Photo Credit: Amy Toner/NATSO

In today’s operating environment, truckstop and travel plaza op­erators are working to appeal to a wide range of customers. Several NATSO members are changing the way they use space within their park­ing lots, turning extra space into in­novative profit centers.

Darren Schulte, vice president of membership for NATSO, said there are several ways operators can mon­etize their lots, such as adding deer feed during hunting season, selling Christmas trees during the holidays or stacking up firewood to sell.

“There are a number of things own­ers can add to draw people to the loca­tion and generate revenue from other areas of the store,” he said. “We have these big parking spaces and most of us don’t utilize them properly.”

Stop Watch sat down with a handful of operators who are getting creative with their parking lot space. Here are 10 ways NATSO members are making their parking lots more attractive to cus­tomers and boosting revenue as a result...

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Mindy Long's photo

Before launching a full-time freelance career, Long edited NATSO's Stop Watch magazine. Prior to that Long worked as a staff reporter for Transport Topics, a weekly trade newspaper, covering freight transportation, fuel and environmental issues. In addition to covering the transportation sector, Long has written, reported and edited for a variety of media outlets. She was the Washington correspondent for WCAX-TV (CBS) in Burlington, Vt., a criminal court reporter in Chicago and a freelance copy editor for Kiplinger’s Personal Finance magazine in Washington D.C. Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City.More
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