Four More Ways to Connect with Operators Before and During The NATSO Show 2013

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Perhaps the most important fact about exhibiting at trade shows is that successful trade show experiences require targeted, effective pre-show marketing and promotions. Exhibitors and sponsors cannot just show up and expect attendees to run to their booth. Below are four more ways to market your participation in The NATSO Show.

Visit the Exhibitor Marketing Guide on The NATSO Show website to read about more ways NATSO can support your marketing efforts.

1- Send out targeted emails or postcards to potential customers before you board the plane to Savannah. Operators told Highway Business Matters they like to know about hot new products before they go. Robin Puthusseril of Greater Chicago I-55 said she collects and reviews all the vendor flyers and emails she receives prior to the show “and makes it a point to see those specific vendors at the show.” Gather more ideas for pre-show marketing in the Exhibitor Marketing Guide.

2- Stop by and say hello via Facebook. Suppliers and operators alike are visiting The NATSO Show’s wall.

3- Be where your customers are. During the show, there are dozens of events industry suppliers can attend. From the Super Bowl Party to meals on the show floor, suppliers can take advantage of countless opportunities for face-to-face meetings. View the full schedule here.

4- Stay on top of contacts as you go. To help make the most of potential leads, industry suppliers can ensure they keep track of the contacts they’re making during the show. To help differentiate contacts, they can jot down notes either on a business card on lead cards they create and keep in the booth.

Not signed up to exhibit yet? Limited space is still available at The NATSO Show. At no other show can you reach as many travel plaza owners and operators, on and off the show floor. Act today to reserve your booth and gain direct access to key truckstop and travel plaza decision makers. To make a booth selection appointment, contact Susan Taylor at (703) 739-8572 or staylor@natso.com.

{HBMHighway Business Matters is a brief semi-monthly newsletter created exclusively for companies that provide products or services to the truckstop and travel plaza industry. Highway Business Matters will keep you informed on trends, tactics, and tips to help you connect to the $65 billion truckstop and travel plaza industry. 

Help tailor Highway Business Matters to meet your needs by sharing your feedback and story ideas. Send your input to: atoner@natso.com.

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Amy Toner

Toner markets NATSO products, services and meetings. She is the content editor of NATSO's core websites, Stop Watch magazine and Highway Business Matters biweekly articles. In addition, she provides creative services across all departments. Toner joined NATSO in 2006. Prior to joining the association, she served as director of membership services at an association for ambulatory surgery centers. Toner lives in Washington, D.C., with her husband and son. More
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Highway Business Matters (HBM)

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