Former Trader Joe's President Announced as NATSO Show 2015 Keynote


Former Trader Joe's President Doug Rauch will illuminate how to focus on core competencies to distinguish yourself from the competition in an energetic presentation filled with eye-opening case studies at the NATSO Show 2015.

Rauch spent 31 years with Trader Joe’s Company, the last 14 years as a president, growing the business from a small, nine-store chain in Southern California to a nationally-acclaimed retail success story with more than 340 stores in 30 states.

Attendees will learn how Rauch used the company’s prized buying philosophy and unique private label food program to grow Trader Joe’s from a 7/11 knockoff to the hottest retailer in America.

Registration is now open. Early-bird pricing is available until December 12. NATSO members can register online or by contacting Kimberly Roberts. Suppliers interested in participating as an exhibitor or sponsor should contact Susan Taylor. For more information about The NATSO Show, visit

Amy Toner's photo

Amy Toner

Toner markets NATSO products, services and meetings. She is the content editor of NATSO's core websites, Stop Watch magazine and Highway Business Matters biweekly articles. In addition, she provides creative services across all departments. Toner joined NATSO in 2006. Prior to joining the association, she served as director of membership services at an association for ambulatory surgery centers. Toner lives in Washington, D.C., with her husband and son. More
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