Food Service is About More Than Food

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Photo Credit: Chuck Fazio

When it comes to food service, today’s consumers are looking for much more than food. By tapping into their customers’ true needs and wants, truckstop and travel plaza operators can attract more people and dig deeper into their wallets when they come in the door.

During The NATSO Show 2016, Ed Leddy, a retail, food service and truckstop expert, shared insights into industry trends that are shaping food service today. Those trends can help operators determine where they want to excel, but Leddy advised operators to pick their battles. “You can’t be all things to all people,” he said...

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Mindy Long's photo

Before launching a full-time freelance career, Long edited NATSO's Stop Watch magazine. Prior to that Long worked as a staff reporter for Transport Topics, a weekly trade newspaper, covering freight transportation, fuel and environmental issues. In addition to covering the transportation sector, Long has written, reported and edited for a variety of media outlets. She was the Washington correspondent for WCAX-TV (CBS) in Burlington, Vt., a criminal court reporter in Chicago and a freelance copy editor for Kiplinger’s Personal Finance magazine in Washington D.C. Long hold a master’s degree from Northwestern University’s Medill School of Journalism in Evanston, Ill., and a bachelor’s degree in Communications from Westminster College in Salt Lake City.More
Source:
Stop Watch Magazine

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